19 April 2007
User rates set to soar with new AIRMILES website
AIRMILES, the UK's most rewarding loyalty scheme, has improved user-friendliness and is expecting conversion rates on its website to soar following a complete redesign and change of format.
AIRMILES commissioned usability and accessibility specialists Webcredible to improve user-friendliness and the customer experience on the new website, which launches on Thursday 19th April 2007, and increase loyalty among its eight million members.
Extensive user feedback and testing, research and an in-depth competitor analysis was used by Webcredible to help define the new and improved AIRMILES website. The AIRMILES team then made key changes including:
- A new homepage that explains AIRMILES' products more clearly and features a list of items to choose from, helping new users to see the breadth of products on offer
- A new travel page that offers customers a wide range of options for their Airmiles, including travel ideas, promotions, deals of the week and guaranteed, popular, Members' Fares
- A new collect section showcasing AIRMILES partners
- An all new insider's guide section where users can share and pick up the latest tips, competitions and insider information on how to get the most out of their Airmiles
- A new 'activities' tab, where customers can search current days out
- A new inspiration section, where offers on flight and hotels are based on seasonal themes - Valentine's, Christmas, Father's Day etc.
- A new web menu, which includes tabs for key product offerings, a 'help' area, information about AIRMILES and navigation support
- The opportunity to download RSS feeds on latest AIRMILES members' fares to users' own personal space, including their Google home page, MySpace and other RSS feed aggregators
The AIRMILES website has also been made more accessible to visually impaired customers, with the option to resize fonts on key pages, label forms for screen readers, read headings, image titles and content.
Sarah Wood, Director of Marketing & Customer Insight at AIRMILES, said: “With a huge customer base of eight million members we need to make sure our website caters for all types of user, from a non user right through to an avid repeat customer. Webcredible has helped us achieve just that and we're already seeing measurable benefits from their work.”
Trenton Moss, Director, Webcredible adds: “By gaining an in-depth understanding of their target audiences, companies like AIRMILES can ensure their websites are designed around the user, and this is the key to promoting loyalty and return visits. Placing website visitors at the heart of an online strategy is absolutely essential to engender a positive brand image, generate trust and encourage repeat business.”
About AIRMILES
AIRMILES offers a wide range of travel rewards with more than 110 airlines, 25,000 world-wide hotels, cruises, travel insurance, car hire and package holidays from the country's top 100 tour operators. AIRMILES promises to be the cheapest in the market for brochure holidays and offers a price match guarantee. In addition, AIRMILES customers benefit from no credit card charges or booking fees.
AIRMILES is the UK's most rewarding loyalty scheme. Over 8 million customers collect Airmiles through its many household name collection partners including: Tesco, Shell, Scottish & Southern Energy and Interflora. In addition, the AIRMILES new online shopping site offers customers the opportunity to collect Airmiles with over 100 online retailers including: Currys, CD Wow, johnlewis.com and Carphone Warehouse, giving customers the chance to truly collect both on and off the high street. Simply click through to the retailer's site via www.airmiles.co.uk
About Webcredible
Founded in 2003, Webcredible is a user experience consultancy, dedicated to making websites easy to use, accessible to all and ultimately more effective. The UK-based consultancy offers a wide range of services, including user-centred design, usability & accessibility testing, accessible web design, an accessible CMS, as well as a comprehensive training programme.
With almost 200,000 monthly website visitors and a long list of global clients in the private and public sector, including T-Mobile, Norwich Union, eBay, the BBC and the World Health Organization, Webcredible is widely regarded as one of the most respected consultancies in the user experience industry.
The consultancy brings an unrivalled passion and enthusiasm to their work and their uniquely open and collaborative approach to projects ensures clients can fully understand and contribute to the process while gaining on-the-job training and knowledge transfer.
