2 October 2008
Google's 2001 search index demonstrates growth in importance of websites and online marketing
Google's launch of its 2001 search index has provided a measure of the evolution of online marketing and the growth in the importance of websites over the past seven years, according to Webcredible, the user experience consultancy. Search engine optimisation is the discipline that has seen the biggest growth with Google search results growing from 12,300 in 2001 to 77.8 million today, a massive increase of 632,520 per cent, according to Webcredible's analysis.
To mark it's tenth birthday Google has made available its oldest readily accessible search index for one month only, and search engine optimisation isn't the only online discipline that seen a massive rise in search results since then. Results for usability and accessibility have increased by 5,572 per cent (481,000 to 26.8 million) and 8,307 per cent (1.01 million to 83.9 million) respectively, with search results for social media, online marketing and email marketing all showing a growth of well over 1,000 per cent.
Trenton Moss, Director at Webcredible comments, “The rise in importance of websites and online marketing over the past seven years is already well-known, but Google's launch of its 2001 search index goes to really show the extent of this. With online now a major channel to reach customers and prospects, disciplines like online user experience, search and social media are now crucial elements of growing your business and this is demonstrated by the sheer volume of results returned on a search for these terms.”
About Webcredible
Webcredible is a user experience consultancy, offering a range of usability, accessibility and design services for websites, intranets, mobile devices and applications. The UK-based consultancy researches, designs and builds interfaces to support user requirements & business goals.
With a long list of global clients in the private and public sector, including Airmiles, BBC, eBay, Laura Ashley, Lloyds TSB, T-Mobile and World Health Organisation, Webcredible is widely regarded as one of the most respected consultancies in the user experience industry.
