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23 October 2006

Web usability specialist Webcredible appoints head of client services

Webcredible, a leading web usability and accessibility consultancy, has appointed Mark McElhaw to the newly created role of head of client services. A usability and information architecture specialist, Mark joins Webcredible from PTG-Global in Australia. He will be responsible for scoping and delivering all client projects, driving new business, and planning and managing all marketing activity.

Mark has more than 12 years experience of web design and usability, in particular web interaction, user interaction and information architecture. He worked as a principal consultant at PTG-Global in Australia where he developed the company's Eye Tracking service, to help clients evaluate the effectiveness of design concepts on their websites. Prior to that, Mark worked as a usability specialist at Access Online. He has managed web projects for many government and educational bodies, as well as commercial businesses across the finance, telecommunications and travel sectors.

“Demand for our web usability services has grown significantly in the last few months and, following a number of key new business wins, we recognised the need for a usability specialist who could work closely with our clients to co-ordinate and manage their projects. Mark has an enviable ability to translate complex client briefs and design ideas into compelling websites that really deliver against user requirements and he will play an integral role in growing our business,” said Trenton Moss, director, Webcredible.

About Webcredible

Webcredible is a user experience consultancy, offering a range of usability, accessibility and design services for websites, intranets, mobile devices and applications. The UK-based consultancy researches, designs and builds interfaces to support user requirements & business goals.

With a long list of global clients in the private and public sector, including Airmiles, BBC, eBay, Laura Ashley, Lloyds TSB, T-Mobile and World Health Organisation, Webcredible is widely regarded as one of the most respected consultancies in the user experience industry.

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