Web usability benefits
Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently.
Find out how we can help your website gain usability. You can also learn web usability here on this website.
Usability redesign increases the sales/conversion rate by 100% and traffic by 150%
Jakob Nielson, web usability expert
Web usability is extremely important and has numerous benefits:
Increase in (return) site visitors
- More than 83% of Internet users are likely to leave a website if they feel they have too many clicks to find what they're looking for (source: Arthur Andersen)
- 58% of visitors who experience usability problems on a website did not return (source: Forrester Research)
- People can't find the information they're seeking on a website about 60% of the time, due to usability issues (source: User Interface Engineering)
Increase in sales
- $25 billion is lost every year due to website usability issues (source: Zona Research)
- The average e-commerce site could increase its sales by 79% with a usability redesign (source: Jakob Nielson)
- E-commerce sites commonly drive away nearly half of repeat business by making it difficult for visitors to find the information they need (source: Harley Manning)
Faster download time
Usability studies have shown that Internet users don't hang around much longer than 8.6 seconds for a page to download (source: Andrew B. King - Speed Up Your Site). With over one third of UK Internet users still connected through dial-up (source: Office of National Statistics), do your web pages download in time? Check for yourself at with the Web Page Analyser - if the download time is more than 8.6 seconds then your website could be losing site visitors on a regular basis.
What next?
Please contact us by phone on 0870 242 6095 or by e-mail at info at webcredible.co.uk. We'll discuss your website needs and requirements with no pushy sales pitch and no obligation to you.
See also
- Get a new website through our user-centered design and accessible web design expertise
- Get our accessible and usable CMS so your site offers outstanding accessibility
- Optimise your website with our usability consulting and accessibility consulting services
- Attend one of our 6 fantastic usability & accessibility training courses