Webcredible is recruiting! We’re looking for user experience consultants on a permanent basis to join our growing team in London, UK.
About the job
The job role entails:
Delivering our core research, design and strategy services to our clients
Working on a variety of challenging projects with leading brands
Delivering interaction design and IA fully in line with customer and business requirements
Conducting in-depth user research and developing digital strategies
Liaising directly with clients and presenting & justifying your work to them
Working within multi-functional Webcredible teams to deliver against client requirements
Running Webcredible training courses
We don’t believe in hand-holding so you’ll be given lots of responsibility from day one, although we’ll always be at hand to give you the support you need.
We’re currently looking for people with a range of UX experiences and perhaps also with a Master degree in HCI or similar. Most importantly though you’ll have exceptional communication skills and will be extremely passionate about improving digital experiences.
You should definitely apply for this job if you want to:
Work on a variety of challenging research, strategy & design projects for household name clients
Be part of a small, very well respected company where you can have a visible impact
Work in a relaxed, non-judgemental environment
About working at Webcredible
Here at Webcredible we’re only as good as our people. Everyone is given total ownership of their job and is managed on the results they achieve. You’ll have full control over your job and career progression path – it’s up to you to decide the direction you want to go in and we’ll do whatever it takes to accommodate your needs and make this happen.
In addition to being rewarded with a competitive salary and excellent career advancement opportunities, you’ll benefit from a number of perks:
Annual bonus in line with company performance
Flexible benefits package (you choose the benefits most important to you)
Company pension scheme
23 days holiday as well as a free day off on your birthday (plus option to buy more holiday)
Free book purchase every month
Free lunches and company social events
Free fruit and fresh coffee every day (the most important of all!)
If you’d like to work as a user experience consultant in a relaxed environment with a dynamic customer experience agency then we want to hear from you ASAP. Send your CV over to firstname.lastname@example.org and you could be working here sooner than you think!
No recruitment agencies please – our company policy dictates that we only recruit directly.
We are extremely proud of our training academy and it is always exciting to bolster our existing programmes with new and relevant courses. Our latest courses have been developed to help businesses and individuals keep abreast of the latest trends in UX (user experience) and digital copywriting.
Learn how to deliver digital projects on time and to budget.
Online copywriting courses
We also have new online copywriting courses which supplement the web writing programme giving it a more complete look at how to plan, structure, write and edit your online content. The new courses include:
In my previous blog I explored the user experience of self-tracking, specifically looking at energy monitors. In this post I am continuing upon this theme but focusing on health and fitness self-tracking.
In recent years, medicine and health psychology have investigated interventions designed to help people check, manage and improve their health. Mobile self-monitoring apps and devices as well as internet-based interventions are amongst the most promising tools that endeavour to change behaviours and/or respond to medical conditions.
Wearable computing, including watches, wristbands and various mobile phone accessories are getting closer to turning our bodies into quantified selves, with minimal input. On the other hand, online services are harvesting and aggregating the medical data logged by their users and generating medical advice delivered as tailored diagnoses and therapies.
As a result, we can currently track our health in 4 different ways:
Logging progress related to behavioural change in an app (e.g. stop smoking)
Self-monitoring through a mobile device, usually heart rate or sleeping patterns
Logging personal medical history in a shared and anonymous database
Scanning vital signs through portable devices (currently under development)
However, for the following reasons turning feedback into meaningful and actionable knowledge is still one of the major obstacles in the user experience of health monitoring:
The way this technology connects to our bodies is not seamless and requires considerable user input
Data is extremely heterogeneous and hard to obtain – only specific aspects of our health can be monitored individually or together
Communicating medical data poses many challenges and requires some cognitive effort to understand
The (bad) habits health monitors target are often addictions (psychological or physical), and additional effort is required to keep people motivated
As a result, most solutions focus on heart monitoring, sleeping patterns and health behavioural change. These are usually delivered in one of 4 ways:
1. Apps that log progress
Recent research indicates mobile devices have potential to deliver feedback on matters of health and fitness. Mobile apps are the most common tool which allow the user to set goals and log progress manually. In the example below, the American Government created an app, QuitStart, which helps teenagers quit smoking:
Fitness and wellbeing apps use a mobile / wearable device (e.g. a mobile phone or a wristband) to record heart rate and sleeping patterns. They offer the most basic approach in terms of scope and support for motivation. However, they also come with additional information to help users compare their vital signs with the optimal readings for their profile or the values for the average population. An already engaged / concerned user is the most likely target audience for this type of tool
In order to understand how these 2 approaches work, it is beneficial to look at the COM-B model of behaviour (Michie et al., 2011, Implementation Science).
This model identifies 3 main areas of intervention to help people change their habits:
Capability (the physical and psychological resources a person has to address these changes, including knowledge)
Motivation (the propositions, beliefs and wants beyond our actions)
Opportunity (the actual support and prompts we receive from the environment)
The feedback provided by these apps is related to all 3 areas because the information they return to us can help:
Increase the knowledge about the effects (negative/positive) of our habits (capability)
Improve our skills to cope with those changes (motivation)
Relate to others in terms of goals to achieve (motivation)
Illicit an emotional response to stimulate a desired action (motivation)
Receive additional cues and prompts from the environment (opportunity)
As we can see, the principles illustrated in this model are very consistent with the ones I mentioned in the previous post on energy monitors and demonstrate how feedback and knowledge help us shape or change our behaviours.
The next 2 services provide the user with a more comprehensive approach to health monitoring, but only time will tell if they’ll be successful for the average consumer. In fact, both services are either new to the market or still in development. They aren’t goal oriented, and are designed to check the user’s health status and provide quick and accurate routes for a diagnosis / treatment.
3. Logging personal medical history
These services let users find the most appropriate treatments for their conditions by recording their symptoms and the associated degree of severity in a shared and anonymous database. However, the amount of user’s input required for logging a personal medical history requires time and knowledge, and the way the service is designed doesn’t facilitate this task at all. For example, the user is asked to answer yes or no for all symptoms, rather than having the ‘no’ answer already selected.
Currently under development, the Scanadu scanner may revolutionise healthcare as we know it. Its technology may save patients the need to visit their local surgeries to report symptoms or get a diagnosis. This device may also improve the way we communicate to doctors because its readings can be sent via email. The device can scan and analyse vital signs including body temperature, heart rate, oximetry, ECG, HRV, PWTT, level of stress and urine
Checks are performed by placing this scanner on the forehead for about 10 seconds. Data readings are then sent to a mobile device and managed from there.
Of all the above, the Scanadu looks like the most promising technology because of the minimal input required from the user and its huge scope in terms of medical readings. The device has been designed with the user experience in mind, and most readings are taken in one simple gesture without the need of clumsy procedures. Data is also analysed and displayed in a user friendly way that provides actionable knowledge. I can’t wait to get my hands on one!
Day after day, we are becoming more self-aware of our relationships with our bodies, spaces, resources and social connections.
Ubiquitous computing (including mobile and wearable devices, mesh wireless networks, etc.) is fuelling a self-tracking revolution by providing an ambient intelligence that can sense, anticipate and change the way we live and record our lives, perform our tasks or manage our resources.
However, and no matter how personal, data itself is not self-explanatory and compelling enough to motivate people and keep them committed to their resolutions such as saving energy, losing weight and so on. Additional support is needed to make sure these technologies are human friendly enough to engage their users and manage their expectations.
As a result, effective self-tracking solutions must address the following aspects:
Generate meaningful feedback users can relate to
Data should be translated in ways that can be measured in user’s goals
(e.g. energy savings should be translated in cost savings or reduction to personal carbon footprint).
Present feedback against achievable and customisable goals
Feedback itself should indicate the user’s distance from the set goal to encourage change or to help maintain current achievements (e.g. it’s not important how much I’m consuming, but how close my current consumption is to my goal or the optimal level for my circumstances). Users should also have the option to set their own goals and see them represented in the data they receive.
Provide comparative, contextual and practical information to facilitate the achievement of goals
User’s performance should be presented in order to show its relationship with the following aspects:
Progress / distance from the set goal
Contextual information on the user’s personal situation
Comparative information on other users with similar profiles or equivalent periods of time
Deliver timely but not intrusive feedback
Feedback should be always available without disrupting personal routines or generating a too high cognitive overload.
Notifications should be delivered only for goal related events and to flag when significant changes occur.
In this post, I’ll focus on energy monitors only as they’ve been around for quite a few years now and recent research confirmed their usefulness in promoting energy saving behaviours. Let’s look at 4 ways these principles have been applied to consumer’s electronic and digital monitoring services:
Feedback can be provided in £’s rather than KWh as the main user’s goal is saving money:
Feedback can be presented to show how current usage scores against a set or suggested goal:
Comparative information helps user understand how well they are performing against users in similar circumstances:
Deliver timely but not intrusive feedback:
Although data can be checked online, having a dedicated energy monitor spares customers the need to log in / log out their accounts to quickly check the costs of their consumption.
Energy monitors area only a small cross section on self-monitoring devices. In the next posts, I’ll illustrate how the above principles can be applied in other popular monitoring areas (e.g. health, nutrition and fitness or banking).
Lean UX has been a hotly debated topic among the user experience community for some time. Traditionally it has been popular in a lean start up environment where speed, collaboration and budget are of vital importance. However, bigger established brands are starting to take notice.
Designed to deliver innovation and knowledge sharing in a specific area of customer experience, our Lean UX breakfast briefing has been designed for you to discuss ideas and issues with your peers and our user experience experts.
Date & time
We are running 3 sessions over 2 days, so you can choose a session that suits you best:
Monday 2nd December – Breakfast Briefing (9:00am – 12:00pm) SOLD OUT
Monday 2nd December – Afternoon Briefing (1:00pm – 4:00pm) SOLD OUT
Friday 6th December – Breakfast Briefing (9:00am – 12:00pm) SOLD OUT
9:00am – 9:30am: Arrival at the Webcredible offices & breakfast is served
9:30am – 9:45am: Welcome and introduction
9:45am – 11:15am: Discussion chaired by Clara Teoh and Alex Baxevanis
11:15am – 11:30am: Close and conclusions
11:30am – 12:00pm: Networking & opportunity for a one-to-one with a UX consultant
1:00pm – 1:30pm: Arrival at the Webcredible offices & breakfast is served
1:30am – 1:45am: Welcome and introduction
1:45am – 3:15am: Discussion chaired by Clara Teoh and Alex Baxevanis
3:15am – 3:30am: Close and conclusions
3:30am – 4:00pm: Networking & opportunity for a one-to-one with a UX consultant
Who should attend?
This briefing is suitable for anyone looking to learn more about Lean UX and how you can apply it to your product development or digital design projects, including: marketing directors, marketing managers, brand managers, customer experience managers, and user experience practitioners.
Our breakfast briefings are small events, only around 12 delegates per session, and bring together a mixture of professionals from different brands and backgrounds. In this way we can ensure a good quality event.
Request a free ticket
The event is filling up quickly, so head over to Eventbrite and request a ticket!
If you cannot make it, but are still interested in learning more about lean UX then don’t worry – we will be releasing a lean UX report following the event.