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I find it’s the simple, but useful Google Analytics reports that are often overlooked. On this occasion I will show you how to set up, and make the most of, the Entrance Paths report.

To view said report go to the Behaviour tab > Site Content > Landing Pages. On this page you’ll see the ‘Entrance Paths’ tab.

Once you’ve selected this tab and choosen a landing page from the drop down menu Google Analytics displays the top 10  next pages a user visited. It’s a wonderful report, but there’s a problem: you can only see 10 rows of data. How do you get around this conundrum? Fear not my Google Analytics friends this is where custom reporting can help.

Next page custom report

To set up a new custom report start by clicking the Customization tab at the top of Google Analytics, and then ‘+New Custom Report’.

Once you’ve titled your new report and given it a name, select the Flat Table tab. You’ll then be presented with two fields to fill, + add dimension and + add metric.

The two dimensions we will be using for this report are ‘Landing Page’ and ‘Second Page’. For the metrics you may want to pick Users, New Users and Sessions. Remember to use the search bar to quickly add these dimensions and metrics.

Adding filters

Now comes the clever bit. Using the filters you can specify the landing page you want you want to see data for, and which second pages you want to exclude. After all, you probably don’t want to see data for every landing page on your website.

To add a filter choose +add filter and then select Landing Page from the pop up menu. You also need to enter a URL for the landing page you want data for.

You might also want to exclude certain Second Pages from the report. To do this follow the same steps as above but select Second Page from the popup menu and change include to exclude.

As for which second pages to exclude, I tend to exclude the same page I chose as the Landing Page. This is to make sure users who refreshed the same page they landed on are not skewing the data. Another second page I suggest excluding is ‘(not set)’.

After following the above steps your filters should look like this:

You’re done! Hit save and away you go. Don’t limit yourself to just home pages, for instance you might want to know how many users go from a blog to a product page, there are endless possibilities!

If you found this interesting and want to learn more I run two Google Analytics training courses, one for beginners and another for advanced users. If you have any questions please leave a comment below!

Webcredible welcomes it's new user experience intern Ian WangWebcredible is excited to welcome its newest user experience intern, Ian Wang. We’ve supported the industry in the past by offering students an opportunity to see  what  it’s like working in user experience, but it’s about time we widened the net. Ian, we hope, will be the first of many.

Ian is studying for an MSc (his second) in human-centred systems at City Uni. As part of his 2 year degree he is spending 6 months with us learning the ins and outs of user  experience design, and working on his dissertation. With another degree in industrial design and 4 years working for Acer in Taiwan, we hope Ian will teach us a thing or two  as well.

Like any busy digital agency we’ve thrown him in the deep-end. In his first month Ian has taken part in a workshop with UCA (University of the Creative Arts), been on a  number of our training courses, worked on prototyping a website and conducted user testing. Here’s Ians thoughts on his time with us so far…

 “I feel like I’m being taken seriously, I’m not just running errands. On my first day I was in Farnham on a client project. It’s great to have responsibility and get a feel  for what it’s like working in UX”

Ian is also keeping a Pinterest board updated with photos of his internship.

To be considered for an internship at Webcredible you don’t have to have three MA’s. Just send us your CV and cover letter and you might be a UX intern sooner than you think.

We’ve just returned from 4 days out at the Glensevin Mansion in the Brecon Beacons for our second annual Webcredible retreat. Our next financial year begins in August so it was the perfect time to go away together and plan for what we want to achieve for the year (as well as enjoy some great weather and beautiful scenery).

It was fantastic to have all of the Webcredibles together, something that very rarely happens.

It got off to a slow start with our bus being 4 hours late so we didn’t arrive at our beautiful house until 2am! We got over our tiredness quickly though and had a great couple of days running lots of workshops. We all knew what Webcredible is trying to achieve as a company but we wanted to work out how we were going to get there and who was going to do what. “You” was very much the theme of the 2 days – what do you as a Webcredible want to achieve over the next year?

We followed an unconference format where we started by collaboratively creating the agenda. By the end of the 2 days – and after many intense but incredibly illuminating workshops – we’d defined what we wanted to do for the year and what everyone would like to achieve.

We then – as usual at a Webcredible event – followed this up with a big party and karaoke before relaxing in the house and enjoying the countryside over the weekend.

Check out the story of the weekend in 5 minutes:

Want to be part of our next weekend away? We’re recruiting!

Webcredible’s own Nirish takes some time to talk about why Interaction Design (IxD) is important in making sure you are fulfilling your users needs.

Why is Interaction Design important for businesses from Webcredible on Vimeo.

If you want to learn more about IxD yourself  book a place today on our next course Interaction design & Prototyping training.


What does IxD mean to you?

IxD or interaction design is about helping the user/customer get to their goals as quickly as possible with minimum fuss so that your product becomes invisible. It actually sounds like an oxymoron but the focus should not be on using your product but on solving your user/customer’s problem.

Why is IxD important for businesses?

Well, businesses need to interact with customer’s day-in-day-out across multiple touchpoints. It’s not just when your customers uses your website to order something but also when they go onto social media to brag or complain about you, or even when they pick up the phone. So there are so many different touchpoints that the customer can use to engage with you. The customer’s decision to buy or not buy your product depends on the quality of that interaction. As a business, wouldn’t you rather design and take control of that interaction to get the outcome you desire?

What’s your one top IXD tip?

Always validate your assumptions!

Webcredible have been working with UCAS (Universities and Colleges Admissions Service) as a user experience and design partner. As part of the user research for a redesign project, we conducted guerrilla research with school students at a couple of UCAS Conventions.

The purpose of the research was to understand the students’ motivation in attending the conventions, their higher education application journey and their critical queries in the process. So what did we learn after spending 2 full days guerrilla testing with motivated, hormone-charged teenagers with hopes, fears and dreams?

1. Don’t be afraid to approach them

As user researchers, most of us are used to with talking to adults and we’re very comfortable with that. But it’s not often that we get to talk to teenagers and children.

But don’t worry. They don’t bite, at least most of them don’t. Don’t be afraid to approach them and stop them in their paths. Just be honest about what you’re after.

2. Talk to the lost and confused first

If you’re nervous about stopping someone for the first time, here’s a tip to help you get started. Look out for teenagers who’re walking around looking lost and confused.

Most probably, they are. Sometimes it’s all about making that first move and breaking the ice. Your participant will likely appreciate it when someone approaches them and says hello without them having to make the effort. Also, it’s much easier to talk to shy people if you’re feeling shy as well.

3. Treat them as adults

Nothing turns off teenagers more than speaking to them condescendingly. Remember the old adage of user research – you’re the apprentice, they’re the master.

The same rule applies with teenagers and children. Show the same respect you show to adults and value their opinions in the same way.

4. Encourage everyone in a group to speak

Interviewing a group of people at the same time is always tricky. It’s too easy for one person to direct the flow of conversation and for others not utter a word. We found that the teenagers felt more comfortable speaking to us when they were with their group of friends.

Don’t turn willing participants away just because they’re in a group. However, encourage everyone in the group to contribute individually. Ask each person for their opinion, but don’t force them to come up with a response. Some teenagers prefer to keep quiet.

5. Try not to interview parents and teenagers together

Every time we interviewed parents and their teenage children, the kids just went dead silent or seemed uninterested in the conversation. Even questions directed at the teenagers were met with quick ‘Yes’ or ‘No’ answers. However don’t avoid talking with parents but rather interview them separately and compare the data later.

6. Sweets are good incentives

User research doesn’t have to be expensive, especially if you’re interviewing teenagers. Most of them are happy to speak to you for a packet of sweets.

However, we found some teenagers grabbed some sweets and walked away while we were busy talking to someone else. In the end we had to place a sign over the bowl of sweets with the words ‘FREE SWEETS if you answer our questions!’.

7. Be prepared for mid-session drop-outs

The stress of university applications, school exams and peer pressure led to shorter attention spans during sessions. We had a few participants cutting the session short or being pulled away by their friends.

The teenagers (and anyone else you talk to in guerrilla research) have much more important things to worry about than talking to you. Respect their time and ask the most important questions first, just in case you have to cut the interview short. Don’t be offended if the participants runs off mid-sentence!

Researching with teenagers is a lot of fun but can be stressful for new researchers. But the tips above should hopefully reduce that stress so you can focus on their problems rather than your own. What is your experience researching with children and teenagers? Do you have any other tips you want to add to the list? Add your comments below!

If you want to learn more about guerrilla research, and other user research methods we have a training course that can help.

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  • UCAS

    UCAS's Track portal is award-winning, achieving a 95%+ satisfaction rating across its 750,000 users

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    Hotels.com gained a much stronger competitive advantage due to a great mobile & tablet strategy

  • Pearson Education

    Pearson Education has embedded user-centred design into all their digital design processes

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