Silver Surfers – computer users with a disposable income and the desire to spend it – are often seen as a seam to be mined. Cue rubbing of hands.
We’ve all heard the stories of the computer wiz grandmother. This category of Silver Surfer is easily catered for because they are confident computer users and integrate … Read more about ‘Silver Surfers - computer wiz or novice?’
Having recently come across a couple of websites where it has been difficult to find the required content through browsing, it made me think about how some website owners prioritise search over browsing. This despite the fact that around half of website users, prefer to browse rather than search.
Site visitors will browse as well as … Read more about ‘Content is King, but needs to be categorised properly’
Following the launch of our recent Ecommerce Usability report, one the lowest scoring guidelines was focused on user registration and this made me think of a tip I wrote on this for our newsletter a few months ago.
Too many websites still force users to register without good reason, or provide an ineffective registration process, leading … Read more about ‘Registering your frustration’
Since accepting my University place, I have been amazed by the amount of information that is swamping my e-mail account and pouring through my letterbox. I’m not complaining because it is great that the University is so thorough and sends us so much useful information.
However, due to my difficulty with sustained reading, sorting through this … Read more about ‘Guest blog - Information overload’
Hotels.comHotels.com gained a much stronger competitive advantage due to a great mobile strategy
MacmillanMacmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs
Hitachi CapitalHitachi Capital now delivers a market-leading online proposition and the best user experience possible
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