December 2009 posts

We’ve been a bit light on web development tips on the blog of late, but I had some thoughts on the !important CSS declaration that I thought I’d share.

The declaration’s been valid since CSS1 but it seems to have acquired a bad reputation over the years. But, it can be a useful and powerful command … Read more about ‘The !important CSS declaration’


British Airways might have enough problems at the moment what with making big financial losses and reports that its cabin crew have voted nine to one in favour of striking over the Christmas period. Nevertheless, I’d like to talk about a shortcoming I encountered deep within its website, specifically in the Executive Club section.

Firstly I … Read more about ‘Retrospective BA miles claims hinder online experience’


In my last post, I wrote about some of the equipment and software I had received through my Disabled Students Allowance.  Now I thought I’d explain how I use it during a normal day at university.

After breakfast, I rush off to lectures with my PDA and Dictaphone in my pocket. I also have my laptop … Read more about ‘Guest blog - Gizmos galore’


A trend that we’ve noticed this year in the user experience sector is a dramatic decrease in demand for eye tracking. When the recession first kicked-in at the start of this year we were warned that usability was going to be thrown out in view of reduced budgets. We’ve seen no evidence of this whatsoever … Read more about ‘Eye tracking - A short-sighted future?’


Christmas came early for me this year as the equipment from my disabled students allowance arrived. I was sitting in my room in my hall when I heard jingle bells and the sound of hooves on my roof. Well, by that, I mean a delivery van turned up! I was really relieved when the new … Read more about ‘Guest blog - Christmas came early’


Case studies

Our success stories

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile strategy

  • Macmillan

    Macmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs

  • Hitachi Capital

    Hitachi Capital now delivers a market-leading online proposition and the best user experience possible

More case studies

What are you working on?

  • End-to-end customer experience

    Join up your customer touchpoints to deliver the best possible digital experience that is proven to deliver outstanding business results

  • Customer loyalty & retention

    Ensure your brand promises are delivered through your digital channels so that your customers return and bring others with them

  • User experience of digital touchpoints

    Make sure all your customer touchpoints consistently deliver the very best in user experience, design and usability.

  • Online sales & conversion optimisation

    Increase conversion across all your digital channels. Our clients sell more because they reap the benefits of our sales optimisation expertise.

  • Digital strategy

    Get ahead of the competition with a customer-centred digital strategy designed to deliver long-term business success.

  • Application & product design

    Deliver the best experience for your customers with intelligent digital applications tailored to your business goals and customer needs.

  • Mobile & tablet strategy

    Improve your mobile & tablet propositions with innovative, cutting-edge interface designs that work for you and your customers.

About us

A pioneering customer experience agency, we create and perfect digital interfaces that deliver business success.

Get in touch on 020 7423 6320