Posts written by Claire Savage

Claire Savage says:

BA holds its no.1 position

8Jun

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BA continues to hold 1st place in terms of online usability for users according to our latest online travel report, Flights Online: Ensuring Your Site Takes Off.

Just as well as 2010 could be said to be its Annus horribilis to date.

First the snow, then volcanic ash followed by a number of strikes, at least BA … Read more about ‘BA holds its no.1 position’


Claire Savage says:

Successful social media podcast available

3Jun

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Social media continues its domination in marketing news and buzz. Marketers with years of experience outside of the digital sector and SMEs are often reluctant to adopt it or simply don’t know where to start.

Our Successful Social Media podcast (the link to the podcast is at the bottom of the page) outlines the basics to social … Read more about ‘Successful social media podcast available’


Claire Savage says:

Poll results: Online retailers need to be transparent and upfront

26May

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A lack of transparency and the request for upfront details when purchasing on line is the biggest cause of drop offs according to our recent ecommerce poll.

The research polled over 1,200 online users, asking why they would abandon an order when shopping online. The results were:

Having to register before buying – 29%
Hidden charges at the … Read more about ‘Poll results: Online retailers need to be transparent and upfront’


Claire Savage says:

Social media and TV convergence…return of Treasure Hunt?

13May

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Watching the Gadget Show this week, I was struck by the convergence of social media with TV not in opinion giving or feedback but actual participation by the audience.

The last few months there has been increasingly more press around social media and TV particularly around ‘live’ opinions on the General Election debates.
What was so … Read more about ‘Social media and TV convergence…return of Treasure Hunt?’


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