Posts written by Elisa del Galdo

UCL Interaction Centre John Long Prize

By Elisa del Galdo on 6 October 2009

Webcredible is very proud to announce that two of our User Experience Consultants, Francesca Pagnacco and Philip Webb, are the joint recipients of UCL’s Interaction Centre (UCLIC) John Long Prize. The John Long Prize is awarded to students (full or part-time) who show outstanding research promise in their MSc project work. Both projects were based … Read more about ‘UCL Interaction Centre John Long Prize’


EEG as a measure of website success

By Elisa del Galdo on 17 September 2009

As people continue to strive to find new measures of website success, a method which is currently under scrutiny is electroencephalography or EEG.

Simply put, EEG measures conductance (electrical activity) in the brain, which can be associated with certain emotions, such as surprise or anger. EEG, first developed for testing epilepsy, is most certainly not a quick … Read more about ‘EEG as a measure of website success’


The IMRG Experience

By Elisa del Galdo on 15 July 2009

I had a very refreshing experience last week. I was invited to speak at the IMRG Usability Workshop in London. The IMRG is the leading industry body for global e-retailing. I wrongly assumed it would be a line-up of user experience practitioners preaching to the not-yet-converted or just slightly sceptical audience of e-retailers about the … Read more about ‘The IMRG Experience’


Art vs. design

By Elisa del Galdo on 25 June 2009

I recently attended a symposium where the objective was to explore the use of typical Human Computer Interaction evaluation methods for the assessment of creative work. Basically, they wanted to understand how best to evaluate art and design from the viewers’ perspective. I thought it was interesting how the disciplines of art and design were … Read more about ‘Art vs. design’


The importance of Human Computer Interaction to UX

By Elisa del Galdo on 10 June 2009

I have often been involved in conversations on the differences between those user experience practitioners who are trained and educated in the more traditional areas of industrial engineering, ergonomics, cognitive psychology, or human factors and those who have come to the profession via a degree in Human Computer Interaction (HCI). Those who have the more … Read more about ‘The importance of Human Computer Interaction to UX’