Posts written by Gemma Maidment

Would you trust your mobile with your money?

By Gemma Maidment on 17 February 2012

Yesterday Barclays launched Pingit, their person to person money transfer app.

The free app from Barclays is predicted to change the way that people and small businesses transfer money by making it easy and quick putting the ability to transfer money right at your finger tips - all you have to do is put in the … Read more about ‘Would you trust your mobile with your money?’


Will we see .apple or .iCloud?

By Gemma Maidment on 16 January 2012

The door is now ajar for another new step forward for the world of the internet, and it comes from ICANN (Internet Corporation for Assigned Names and Numbers) in the form of personalised gLTDs (generic top-level domains).

Last week ICANN started taking applications from businesses to gain their own gLTD and ushered in the expansion of the restricted 22 … Read more about ‘Will we see .apple or .iCloud?’


Which retailer delivers the best multichannel customer experience?

By Gemma Maidment on 30 November 2011

Having released our Retail Multichannel Customer Experience Report earlier this month and now that we are all meant to be gearing up for Christmas shopping, we thought it would be interesting to get a view of how well you think our sample 15 brands are doing to make you happy, loyal and wanting to go back for … Read more about ‘Which retailer delivers the best multichannel customer experience?’


HP TouchPad Pricing – Marketing Win?

By Gemma Maidment on 30 August 2011

As I am sure most of you are already aware HP have decided to sell off or spin off the hardware part of their business.

After the announcement last week, HP cut the price of their TouchPad to approx £90, which took the technology consumer world by storm. Social forums were formed helping the hundreds and … Read more about ‘HP TouchPad Pricing – Marketing Win?’


Is there a formula to foster innovation?

By Gemma Maidment on 25 August 2011

With the departure of Steve Jobs as CEO from Apple, it really got me thinking - is one great, influential and visionary mind at the helm of an organisation what it comes down to for a company to really foster innovation? Are these people 1 in a million or is it a skill that can … Read more about ‘Is there a formula to foster innovation?’