Posts written by Gemma Maidment

As an agency working in the digital space we understand social, we advise our clients on it, we use it for customer research, and we know its role in brand marketing and multichannel strategy. However, when asked to present on the future of social media insight and user experience at the Social 2.0 event, we … Read more about ‘Does the user experience industry embrace social media?’


I was really intrigued by the new Toyota Yaris advert I saw over the weekend, if you haven’t seen the Yaris rap yet check it out on YouTube…

I actually quite like this ad because it’s different and a bit clever but that’s not really important, what I’m not sure about is if Toyota are really … Read more about ‘Who are you targeting?’


It has taken months of planning, user testing, thinking like our clients, creative concept building, mood boarding, wireframing, re-thinking the information architecture, graphic designing, copywriting, coding, more project coordinating, photoshop-ing, and towards the end of the final month increased blood pressure and not much sleep - all to align our website with our brand strategy and deliver a better … Read more about ‘Our website re-design!’


Apple are launching their new iPad this week! March 16th is the big day, and rumour has it that sales are expected to hit 1 million units on the day of release (although we don’t know how much stock will actually be available).

So, what’s different about the new iPad?

With its new ‘retina’ display, … Read more about ‘Get your apps ready for the new iPad’


Yesterday Barclays launched Pingit, their person to person money transfer app.

The free app from Barclays is predicted to change the way that people and small businesses transfer money by making it easy and quick putting the ability to transfer money right at your finger tips - all you have to do is put in the … Read more about ‘Would you trust your mobile with your money?’


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