Posts written by Gemma Maidment

As a User Experience Consultancy we have had years and years of practice in researching and observing people to understand their natural behaviour and interactions with a variety of different digital interfaces.  But what is it like to be on the other end of the process, what is it like to be a participant?

Well, yesterday … Read more about ‘Marketers - ever been a user testing participant?’


I came across an article on the BBC News website: ‘Internet’s memory effects quantified in study’ and it made me stop and think - is the Internet genuinely making us stupid? The article discusses a fascinating study that is based on the theory that married couples or long term partners rely on each others’ memories, … Read more about ‘Is the Internet making us stupid?’


Last week at Marketing Week Live! myself and Pete, our Head of User Experience, took the two subject areas of User Experience and Customer Loyalty and explored how they are linked. We presented “I’m sticking with you…” user experience at the heart of your customer loyalty, and discussed how implementing some key areas of user … Read more about ‘“I’m sticking with you…” Can User Experience drive Customer Loyalty?’


I was so excited to be going to Glastonbury for the first time ever this year, but having started a new job a few months ago I hadn’t had any time to think about it, at all. I didn’t even know what bands were playing, except Coldplay and Beyonce of course which the whole world … Read more about ‘Did you use the Glasto2011 app?’


It’s that time of year again when your friends and colleagues are talking about going on holiday but you haven’t booked anything… What is the first thing you do? Well other than despair and wonder if the UK will be hot enough this year not to go abroad (probably not), I usually get online and … Read more about ‘What would influence you to book your holiday online?’


Case studies

Our success stories

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile strategy

  • Macmillan

    Macmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs

  • Hitachi Capital

    Hitachi Capital now delivers a market-leading online proposition and the best user experience possible

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