Posts written by Ismail Ismail

3 phases of mobile strategy maturity

By Ismail Ismail on 30 November 2010

As high-end smartphones continue to proliferate in the market, the effect on second-hand smartphone Internet usage continues to fuel the growth and adoption figures for the mobile Internet. Based on the current trajectory, I suspect it won’t be very long before these sophisticated handsets completely out-manoeuvre the broadband and wired Internet space (in many African … Read more about ‘3 phases of mobile strategy maturity’


Head of user experience job vacancy

By Ismail Ismail on 11 February 2010

Webcredible is recruiting! We’re looking for a head of user experience to join us on a permanent basis in London, UK.

This is an important leadership role for us and we’d like to find someone with real passion for user experience and a strong track record of innovative user-centred design thinking.

Have a read of the full … Read more about ‘Head of user experience job vacancy’


New advanced web writing training course for March 2010

By Ismail Ismail on 26 January 2010

I’m sure you’ll agree that good quality content, written for the web, is the cornerstone of a good online user experience. We’ve been delivering web writing training courses for years - in fact it’s been one of our most popular courses. Many times we’ve been asked to go one step further and develop an advanced … Read more about ‘New advanced web writing training course for March 2010′


Ecommerce Expo and ecommerce usability

By Ismail Ismail on 22 October 2009

For the past couple of days a few of us have been over at Earls Court manning the Webcredible stand at Ecommerce Expo. Trenton ran a presentation on improving online conversions and we got plenty of interesting people to the stand. So, all-in-all it was pretty successful, you can check-out some photos from the show … Read more about ‘Ecommerce Expo and ecommerce usability’


Mobile in the multi-channel experience - IMRG event

By Ismail Ismail on 9 October 2009

A few of us Webcredible-types headed over to the groovy offices of Yahoo! in London yesterday to participate in the IMRG mobile workshop.

Abid Warsi, a senior consultant at Webcredible and mobile expert, was speaking about mobile user experience and usability best practice. In addition to our slot, there were excellent speakers from Akamai, ComScore, … Read more about ‘Mobile in the multi-channel experience - IMRG event’