Jon and I attended the IMRG workshop on interactive marketing yesterday. We really enjoyed the session and like all IMRG events we met some great new people there, as well as old friends.
One particularly interesting topic of discussion was on the use of digital video as part of the online retail experience. There were good … Read more about ‘Using videos on your product pages - a good idea?’
For the past 3 years we’ve been publishing an annual report into the usability of the best local council websites. We take the top 20 councils from the Socitm Better Connected annual survey and subject them to our usability criteria to see how they measure up.
The last 3 years has seen a steady incremental improvement … Read more about ‘Local council usability report 2009′
The digerati have been talking about the decline of print and broadcast advertising revenues and the continued growth of digital for some time so I won’t bore you by going on about that. But there was an interesting story published in Brand Republic yesterday about a joint venture agreed between magazine publishing giant IPC Media … Read more about ‘Online video content deals - the future for magazine publishers?’
