Posts written by James Gurd

Star gazing – ecommerce trends for 2011 from Webcredible

By James Gurd on 23 November 2010

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It’s crystal ball time again, the time of year when we like to get on our soapbox and become the modern day Nostradamus.

2010 has been a really interesting year for ecommerce. The economic picture is still not rosy and web managers have been under increasing pressure to halt the decline in traffic.

For years the online … Read more about ‘Star gazing – ecommerce trends for 2011 from Webcredible’


The relevance of digital marketing for higher education

By James Gurd on 31 August 2010

Education is highly competitive and with the Government having announced a funding cut of £950m for British Universities over the next 3 years, it will only get tougher. 15-24 year olds make up 16% of the total PC-based Internet population in the UK but that figure leaps to 25% for mobile access.

Furthermore, there’s an import … Read more about ‘The relevance of digital marketing for higher education’


Webcredible viewpoint on affiliate marketing – the importance of partnership

By James Gurd on 4 August 2010

The UK affiliate market broke the £4bn sales barrier in 2009, with over £240m paid out in affiliate commissions (more stats available from the Econsultancy Internet Statistics Compendium 2010). Behind these numbers lays an important human factor; 34% of UK affiliates work full-time running websites as commercial enterprises; only 20% are hobbyists. As a merchant, … Read more about ‘Webcredible viewpoint on affiliate marketing – the importance of partnership’