Posts written by James Gurd

Star gazing – ecommerce trends for 2011 from Webcredible

23Nov

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It’s crystal ball time again, the time of year when we like to get on our soapbox and become the modern day Nostradamus.

2010 has been a really interesting year for ecommerce. The economic picture is still not rosy and web managers have been under increasing pressure to halt the decline in traffic.

For years the online … Read more about ‘Star gazing – ecommerce trends for 2011 from Webcredible’


The relevance of digital marketing for higher education

31Aug

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Education is highly competitive and with the Government having announced a funding cut of £950m for British Universities over the next 3 years, it will only get tougher. 15-24 year olds make up 16% of the total PC-based Internet population in the UK but that figure leaps to 25% for mobile access.

Furthermore, there’s an import … Read more about ‘The relevance of digital marketing for higher education’


Webcredible viewpoint on affiliate marketing – the importance of partnership

4Aug

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The UK affiliate market broke the £4bn sales barrier in 2009, with over £240m paid out in affiliate commissions (more stats available from the Econsultancy Internet Statistics Compendium 2010). Behind these numbers lays an important human factor; 34% of UK affiliates work full-time running websites as commercial enterprises; only 20% are hobbyists. As a merchant, … Read more about ‘Webcredible viewpoint on affiliate marketing – the importance of partnership’


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