Posts written by Kerstin Exner

A hot topic in the mobile user experience world right now is - will Nokia win back a larger share of the smartphone market with ‘Glanceable Design’?

I recently read an interesting interview in the Guardian with Nokia’s VP of design Marko Ahtisaari.

Nokia had been a front-runner in innovative mobile design for so many years, it … Read more about ‘‘Glanceable design’ - a great user experience innovation?’


Last week I attended Forum Oxford, an annual conference on  new trends in mobile technology. Delegates ranged from mobile technology and strategy writers and researchers, to representatives from the large brands to smaller companies offering mobile products and services. Because the conference was quite small, it allowed for good Q&A sessions and a lot of … Read more about ‘The Future of Mobile’


Last weekend I read an article in the Guardian about the recent successful appeal of Amanda Knox. The article made me think about the way we do user research.

The article describes how the Italian police and the press based their case against Amanda Knox almost exclusively on her behaviour rather than sound evidence. The author … Read more about ‘How observations can deceive…’


The results are in! Kicked off in my last post ‘What about the 55+ mobile phone market?‘ my survey on mobile phones with a particular focus on people over 55 years old is complete! Some of which are refreshingly quite contrary to stereotypical views of the ‘older generation’. Please keep in mind that this survey … Read more about ‘Mobile survey results! Is the 55+ market satisfied?’


There was an interesting article in The Telegraph technology blog last week titled “Businesses still don’t ‘get’ social media – and its 40-year-old marketing directors that are to blame”. This provocative title led to interesting levels of reaction most of which debated the fact that the cut off was at 40, or in fact that … Read more about ‘What about the 55+ mobile phone market?’


Case studies

Our success stories

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile strategy

  • Macmillan

    Macmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs

  • Hitachi Capital

    Hitachi Capital now delivers a market-leading online proposition and the best user experience possible

More case studies

What are you working on?

  • End-to-end customer experience

    Join up your customer touchpoints to deliver the best possible digital experience that is proven to deliver outstanding business results

  • Customer loyalty & retention

    Ensure your brand promises are delivered through your digital channels so that your customers return and bring others with them

  • User experience of digital touchpoints

    Make sure all your customer touchpoints consistently deliver the very best in user experience, design and usability.

  • Online sales & conversion optimisation

    Increase conversion across all your digital channels. Our clients sell more because they reap the benefits of our sales optimisation expertise.

  • Digital strategy

    Get ahead of the competition with a customer-centred digital strategy designed to deliver long-term business success.

  • Application & product design

    Deliver the best experience for your customers with intelligent digital applications tailored to your business goals and customer needs.

  • Mobile & tablet strategy

    Improve your mobile & tablet propositions with innovative, cutting-edge interface designs that work for you and your customers.

About us

A pioneering customer experience agency, we create and perfect digital interfaces that deliver business success.

Get in touch on 020 7423 6320