Posts written by Mrudula Kodali

Online shopping with a twist: Virtual Oxford Street

By Mru Kodali on 13 January 2010

Love shopping but hate the crowds? The answer may be Near’s virtual Oxford Street. They’re taking the world’s largest and best loved shopping areas and recreating them in the virtual world, Second Life-style with a focus on shopping. Reports are that big names including M&S and Liberty have signed up to display their shop … Read more about ‘Online shopping with a twist: Virtual Oxford Street’


Google’s new phone in its new store: A User Experience view

By Mru Kodali on 8 January 2010

Google’s launched its own branded phone (with HTC) after plenty of speculation in the mobile and business worlds. The move, however, came through its new e-commerce store, which was more of a surprise. As a User Experience enthusiast (and practitioner) I couldn’t help but investigate how Google tackled the customer experience  of their new online … Read more about ‘Google’s new phone in its new store: A User Experience view’


There isn’t an app for that: Going underground for a better app experience

By Mru Kodali on 11 August 2009

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With Apple rejecting apps written for its iPhone for one reason or another, both developers and consumers are increasingly going underground and creating an alternative marketplace. Developers are able to flog their wares while consumers can find what they’re looking for, even if Apple says no, and fully harness the power of the iPhone. Google … Read more about ‘There isn’t an app for that: Going underground for a better app experience’


Apple blocks Google Voice app for the iPhone. What next?

By Mru Kodali on 4 August 2009

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Google Voice is a free new Internet telephony service that lets users screen, block and make calls, get voicemail transcripts, place conference calls and more. Sounds like a pretty handy app to me (shame it’s US invite only at the moment). But Apple has decided that it’s one app they can do without and blocked … Read more about ‘Apple blocks Google Voice app for the iPhone. What next?’


Faster Internet for Africa

By Mru Kodali on 27 July 2009

The first undersea cable providing high speed Internet access to East Africa went live last Thursday. Until now this region has relied upon expensive yet slow satellite connections, holding back Internet usage and associated benefits from not only businesses but also the population at large.

Now that Internet access is set to become faster and cheaper, … Read more about ‘Faster Internet for Africa’