Posts written by Pete Broadbent

The history of consumer video has always comprised of winners and losers.  Back in the day there was a battle between Betamax and VHS. VHS won and held the market for well over a decade until the DVD arrived in the early 90s. By 2000 DVD had become the preferred method of video distribution.

Another battle came with … Read more about ‘Will Video on Demand see the end to bitter format wars?’


Yesterday I had the pleasure of chairing a discussion attended by representatives from 10 different councils at the Building Perfect Council Websites ‘10 conference at Olympia.

I spent a few minutes headlining the findings from our 2010 council report The Devil Is in the Detail and then opened up the discussion. The overwhelming consensus was that all … Read more about ‘Building Perfect Council Websites ‘10 conference’


It always amazes me when I press the genius button on my iPod and an instant play list is created which is perfect for my needs, it rarely disappoints! Is it possible that my iPod knows my music library better than I do? Absolutely it does, don’t ask me how but it is damn clever.

Surely … Read more about ‘Is instant IT gratification raising user expectations to an unachievable level?’


Webcredible currently has a job vacancy for a user experience consultant! We’re looking for someone to work on a variety of challenging usability, IA & design projects for household name clients.

The job role entails:

Having total ownership of your projects, liaising directly with clients and presenting your work to them
Working alone or with other consultants on … Read more about ‘Webcredible is recruiting!’


Case studies

Our success stories

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile strategy

  • Macmillan

    Macmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs

  • Hitachi Capital

    Hitachi Capital now delivers a market-leading online proposition and the best user experience possible

More case studies

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