Our clients sometimes want to know how to make their content engaging. This is the Holy Grail – publishing content that site visitors will want to stay for. So, content writers are duly called in, UX designers make the content easy to find, and visual designers make it look appealing. And the result is…well, often … Read more about ‘What is engaging content?’
Posts written by Philip Webb
Having never been much of a fan of TV talent shows, it was something of a surprise to me that I got sucked in by The Voice. Maybe it’s the fact that contestants are judged on their voice, not their image. Or the judge/coaches: lovable Action Man figure Will.i.am, sassy Jessie J telling it how … Read more about ‘The Voice: The Voting Nightmare’
Our recent Retail report evaluated the multi-channel e-commerce experience for 15 of the UK’s best known high street retailers. Next performed really well with scores of 4 or 5 out of 5 for the majority of guidelines, and it’s likely that it would have come top but for a poor checkout process (check out the report … Read more about ‘Next wins top digital experience… almost’
In our recent Retail multichannel customer experience report, we found that nearly all of the brands we researched performed poorly in their communications with the customer after a purchase has been made and the product has been delivered. It was the lowest scoring guideline in the report with an average of 1.5 points out of 5.
Keeping in … Read more about ‘What’s the worst area of customer experience in e-commerce?’
I’ve been doing some thinking lately and I have come to the conclusion that the revolution that saves our economy will be a user-centred one. Not sure? It seems an unusual thing to say but have a read and let me know what you think.
The current scenario
The economic outlook could hardly be more bleak at … Read more about ‘The revolution will be user-centred’
Case studies
Our success stories
Hotels.comHotels.com gained a much stronger competitive advantage due to a great mobile strategy
MacmillanMacmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs
Hitachi CapitalHitachi Capital now delivers a market-leading online proposition and the best user experience possible
What are you working on?
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End-to-end customer experienceJoin up your customer touchpoints to deliver the best possible digital experience that is proven to deliver outstanding business results
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Customer loyalty & retentionEnsure your brand promises are delivered through your digital channels so that your customers return and bring others with them
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User experience of digital touchpointsMake sure all your customer touchpoints consistently deliver the very best in user experience, design and usability.
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Online sales & conversion optimisationIncrease conversion across all your digital channels. Our clients sell more because they reap the benefits of our sales optimisation expertise.
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Digital strategyGet ahead of the competition with a customer-centred digital strategy designed to deliver long-term business success.
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Application & product designDeliver the best experience for your customers with intelligent digital applications tailored to your business goals and customer needs.
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Mobile & tablet strategyImprove your mobile & tablet propositions with innovative, cutting-edge interface designs that work for you and your customers.
About us
A pioneering customer experience agency, we create and perfect digital interfaces that deliver business success.
Get in touch on 020 7423 6320
