Posts written by Yeevon Ooi

I’m halfway through my first book on the new Amazon Kindle and I must say it’s quite an interesting experience.

Being a bit of a purist when it comes to books, I’ve always thought that nothing can beat a good old paperback where you can flip through pages of text and/or images and do whatever it … Read more about ‘Playing with the Kindle 3′


It’s the most basic design principle. There’s no excuse for not remembering it. Yet I see it being violated over and over again. So, as a reminder, here we go again:

Contrast

If you want anyone to be able to read your advert, website, presentations etc.,  it’s important to ensure there’s good contrast between the message that … Read more about ‘Revive the C.R.A.P. principles’


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Not a big ecommerce fan myself, the only things I’ve ever bought online are flight tickets, books from Amazon, train tickets, a carpet, a phone case and that’s about it!

You must be wondering what’s wrong with me? But I’m just not a big fan of seeing something on the screen and hoping it meets my … Read more about ‘Latest ecommerce trends’


It’s very common nowadays to hear people from all sorts of backgrounds commenting on the design of websites. A few of the popular comments participants tend to make during usability testing sessions which often send mixed messages to clients include “I like a lot of white space” or “I prefer a minimalist design”.

From a user … Read more about ‘White space and minimalist design’


I am obsessed with visualisations. I try to be an advocate of how they are literally worth a thousand words (or more), and should be used wisely.

People refer to them as data graphics, data visualisations, information visualisations, info graphics and etc. There are differences between these visualisations but the underlying concept of them being useful … Read more about ‘Visualisations in action’


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