User experience blog

Accessibility event with Browsealoud

By Trenton Moss on 13 May 2010

I’ve just got back into the office from an enjoyable morning seminar on web accessibility hosted by Browsealoud. A big thanks to the team there for organising a great event which finished with a splendid buffet lunch!

I kicked off the proceedings with a presentation providing an overview of accessibility. After a quick true & false game (in which 2 of the 50 audience members claimed they got all 7 answers correct) I went through the key accessibility requirements for various user groups, including blind, partially sighted, motor impaired and cognitive impaired user groups. I also touched on the benefits of accessibility, the law and how to integrate accessibility into the development process.

You can download the presentation from our Slideshare page. I don’t tend to put too much info on to my slides (nothing worse than death by PowerPoint!) so if you weren’t there the slides may not make too much sense out of context.

Dave Barrett from BT did a great presentation with his usual level of passion and enthusiasm. He spoke about what BT have done and continue to do to bring inclusivity into all of BT’s digital products, especially their websites. Particularly of interest is the strides they’re taking to bring sign language on to the BT website. I’ve also uploaded (with Dave’s permission) the BT presentation on to our slideshare page.

One of the most enjoyable parts of these events is the networking and meeting a variety of interesting people. I met a lady from Middlesex University which has recently launched a Digital Inclusion Masters course, which I think is a pretty interesting and exciting development within the accessibility space.

Social media and TV convergence…return of Treasure Hunt?

By Claire Savage on 13 May 2010

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Watching the Gadget Show this week, I was struck by the convergence of social media with TV not in opinion giving or feedback but actual participation by the audience. Anneke Rice from Treasure Hunt

The last few months there has been increasingly more press around social media and TV particularly around ‘live’ opinions on the General Election debates.
What was so interesting about the use of Social Media on the Gadget Show was;

1. It was recorded and not live
2. Unadvertised requested audience participation in an activity on a show (as far as the viewer was concerned), in something which resembled a popular TV show from the 1980s featuring a helicopter and a woman running round in tight clothes

The activity featured 2 of the presenters (man vs. woman) fighting it out in a challenge – 1 using a Smartphone and the other using a number of gadgets such as notebook, mobile, digital camera etc. The challenge featured the 2 being taken to an unknown area, tied to the chair and then given the task to discover where they were and to be rescued.

And so Twitter came to the rescue… using various free tools, sending Tweets, identifying locations, Google Eye and Google maps the lady presenter’s Twitter followers soon came to the rescue.

So I wonder, just how soon it will be before we see an updated social media version of the 1980s Treasure Hunt TV Show?

What’s happening at Webcredible

By Trenton Moss on 4 May 2010

As we roll into May we’re just 2 days away from the UK General Election, and this year’s election looks to be one of the most exciting in years. The Internet and digital is unsurprisingly more involved with helping us choose who to vote for than ever before - the newspapers are constantly talking about the best election Tweets and Social TV has been helping us track candidates’ popularity in real time through a variety of different interfaces.

We’ve also had an election-themed month at Webcredible, with the election being the talk of the office. We published our political party website report this month, which evaluates the website usability of the 10 main UK political parties. The report, as with all our reports, is available for free download and picked up quite a bit of press coverage (including The Guardian and Sky News). So if the election were decided on website usability then the winners would be… The Liberal Democrats by a clear margin - looks like the Nick Clegg factor has won through again!

Talking of reports, we’ll soon be publishing the next annual edition of our travel report. In the report we assess 20 of the leading flight booking websites (travel agents and airline carriers) against 20 of the most important usability guidelines for online flight bookings. Last year Opodo came top so it will be interesting to see if they can hold on to this position…

Whilst not discussing the election, we’ve also been busy preparing for and attending the Internet World show. This was our 4th year attending the show and as usual it was great to meet such a variety of different people with different challenges with their digital strategies. And as usual it was absolutely exhausting - 3 days standing up and talking non-stop can be really hard work! In case you missed us, we had the stand with the giant Webcredibles superheroes.

I also did a presentation at Internet World, entitled persuading users to buy. I basically went through a series of key guidelines throughout the shopping journey on an ecommerce website, to include:

  • Helping users find appropriate products
  • Persuading them to buy the products
  • Ensuring they get through the checkout

The presentation seemed to go down quite well and you can download it at www.webcredible.co.uk/iw.zip. As with all our presentations, it’s very much focused on educating you and showcases lots of best practice examples.

Otherwise it’s business as usual in the office. The recession just doesn’t seem to be affecting the digital sector as much as with more traditional industries - we’ve been so crazy busy the past couple of months with no sign of a letup any time soon. Oh, and before I forget, please take a few seconds to vote in our latest poll on why you’d abandon an order when shopping online…

Your gaming grandma

By Alistair Gray on 29 April 2010

I’ve just been sent a great blog post describing the unexpected behaviour of a segment of smart-phone users - over 55 females. What caught my attention was their use of games:

When it comes to downloading apps on their smart-phones, one in five women stated that their favourite app was a gaming app

iPhoneGames can no longer be dismissed as the sole preserve of teenagers. Gaming is now officially mainstream.

Many of those over 55 smart-phone gamers will be discovering games (or at least game genres) for the first time. I’ve spoken before and I’m sure I’ll speak again about the need to ensure all games produced are suited to the audience. If this older smart phone market is part of your audience, then a big focus on game usability and game usability testing is needed.

Game usability testing, as all usability testing, will pay for itself. The ROI of usability testing is undisputed. As the article points out, 1/3 of the UK population is over 50. The baby boomers are starting to play games in numbers. Take note.

Photo credit:  William Hook via Flickr / Creative commons

2nd leaders’ debate - rating the leaders’ performances

By Abid Warsi on 23 April 2010

Last week I watched the election on my laptop to experience Social TV. The most interesting aspect was seeing how viewers’ ratings of the leaders changed throughout the debate. This week, I looked at the different ways in which websites or TV channels displayed viewers’ ratings to see which worked best.

Guardian’s Reaction tracker

The Guardian had a clear chart with a line for each of the leaders. However, it only updated once every minute. This wasn’t frequent enough for it to enhance the live viewing experience. When Gordon Brown told Nick Clegg to ‘Get real’ I wanted to know straight away what the viewers thought about it. But, by the time the chart updated the debate had moved on.

Sky TV’s bar chart

Sky TV’s bar chart tried to show the breadth of opinions. For example, they didn’t just show the average rating for Nick Clegg. Instead Sky showed how far the ratings from most people ranged for Nick Clegg. So, the more the ratings differed the taller the yellow bar would be. This added a different dimension to how the ratings were displayed. However, it was a little more complicated and harder to interpret than the Guardian’s simple line chart. Also, the bar didn’t seem to move that much and you had to look carefully to notice any movement.  Most of the time I wanted to look at the leaders themselves so I often missed changes in the ratings.

ITV’s Worm

I wrote about this last week. It showed whether viewers felt positively or negatively towards what the leaders were saying. A single line went up or down in reaction to what the leaders were saying. There were 2 great things about this. Firstly, the line moved instantly in reaction to what was being said, giving immediate reactions. Secondly, the scale was set just right so that when viewers liked/disliked a leader’s comments the line rose/dropped markedly, these made the changes look and feel more dramatic. Out of the 3 displays ITV’s Worm was the best to watch.

Viewer ratings can really add to the experience of watching a debate. I can see these becoming more common in Social TV. It’s important to consider the best way to display the ratings. They should grab the viewer’s attention by making changes noticeable and easy to interpret.

This ends a politically themed week here at Webcredible. See how we rated the websites of the UK political parties in a report we launched earlier this week.