So Eurogamer Expo has come to a close. Another year, another great show. For those who don’t know, it’s the largest games exhibition in the UK, and was able to boast some very big titles this year (including a few I’m very excited about - not sure how I’m going to find time to play Elder Scrolls 5 - Skyrim, Mass Effect 3, Batman: Arkham City, Assassins Creed Revelations and more).
Headlines included:
- The official UK launch of OnLive - a cloud based gaming service (more on this later)
- A launch date for the Knights of the Old Republic MMO
But I should make a special mention to some people we ran into on the show floor - Special Effect (a charity dedicated to helping disabled kids enjoy video games). They were showing off some impressive kit, a vision controlled racing game. Accessibility is one of the services Webcredible offers - and it’s great to see this expanding into games. If anyone is looking for a new charity please bear these guys in mind.
If you’re interested in seeing some of the issues some players can have whilst playing games I can strongly recommend watching a blind player play Oddworld or Zelda - the small techniques used to orientate and understand what’s going on are so interesting. Also have a read of some of the issues colour blind game players encounter.
Were you there? What were your favourite new releases this year? Let us know in the comments below…
Also, we’ll be writing a more in-depth review of the latest Kinect games shown at EuroGamer Expo, discussing the merits of cloud computing, and a look into Facebook game Monstermind - all coming soon, so keep an eye out on our twitter feed for them!
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September has come and gone already, which means we have been in our new home in London Bridge for an entire month! There are still some finishing touches to be done but we are all settled in and innovation and creativity is on an all time high. We have also opened our new training facility after a short break over the summer holidays – there are 18 training courses that can help you with anything from web development and usability testing through to digital marketing and copy writing. Our next course is the Web Optimisation training stream on 17 - 19 October but you’ll need to book quickly because there are only a few spaces left!
In the world of events, IQPC held their Customer Experience Management in Financial services and Banking conference. It was a great 2 days with the industry leaders sharing their CX challenges and Webcredible’s MD Ismail Ismail was a key panellist at the event discussing the future of customer experience in the industry. Also, our Games UX specialist attended Eurogamer Expo and saw all of the latest and up-coming games and technology. Keep an eye out on Twitter for a quick overview of the event and we will be publishing a full review of the player experience of some of the latest games developments soon.
Also, September brought us London Fashion Week so the Webcredible newsletter will be delving into the retail industry with an Industry Insider special sharing key links and articles on customer experience best practice for the industry. To receive our monthly newsletter then please sign up on our home page or email marketing@webcredible.co.uk with your name, company and email address!
Finally, we are excited to announce that we’re recruiting! We are looking for 2 new team members: we need someone to fill a great position as Training Product Manager to manage and develop our expanding training services and we’re looking for a Senior UX Consultant to join our consultancy team! To find out more about working with us at Webcredible and to apply please check out our jobs page and you could be working with us in our shiny new office before you know it!
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We’re currently looking for a very talented individual to join our growing consulting team in London. If you have at least 3-4 years under your belt delivering outstanding UX projects you could be our new senior UX consultant.
Have a read through the job description, send over your CV and you could be working here sooner than you think!
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Read this article and learn how to get a true perspective of how people shop using their smartphones and create a great mobile customer experience based on real behaviours
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I was reading an article the other day that talked about how Ikea were changing the way their book shelves are designed in a pre-emptive stance or maybe in reaction to the growing trend of e-books and the premise that books aren’t or wont be what people want to store in books shelves any more.
As an author it does make me sad to think that the good old printed book might not be in homes any more but aside from that it made me wonder whether Ikea, or designers in general, are pushing the change to happen or if they really are responding to the immediate needs of their customers and target audience.
The age old chicken or egg cycle. I think it is great for designers and brands to try and pre-empt and encourage change in user behaviours but I would utter a word of caution - make sure you really know your customers. Working with many of our clients we have found over the years that they often think they know what their customers need and are really keen to push their product offerings and customer experiences to the next level, but often they are looking at the wrong areas - so do your research, and be careful which direction you go…
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