Posts tagged with 'Apple'

Is instant IT gratification raising user expectations to an unachievable level?

By Pete Broadbent on 25 June 2010

It always amazes me when I press the genius button on my iPod and an instant play list is created which is perfect for my needs, it rarely disappoints! Is it possible that my iPod knows my music library better than I do? Absolutely it does, don’t ask me how but it is damn clever.

Surely this level of functionality is a good thing I hear you shout? Well in theory it is, but we can’t overlook the effect that this and similar functionality has in raising user expectations of all the tools and services they use.

This manifested itself most recently during a round of workshops we ran for an intranet design project. I was amazed at the technical literacy of the employees involved and it became very clear that users are no longer satisfied with the status quo. Their understanding of the ‘art of the possible’ has grown exponentially and I regularly hear users say  ”just make it work like Google.”

As expectations rise our job as user experience designers gets harder but it sure is getting interesting..

Apple iPad - the ultimate commuting gadget?

By Alexander Baxevanis on 10 February 2010

People using a laptop on a train

Over the last week after the Apple iPad was announced, I decided to conduct some totally unscientific but very informative ethnographic research project: I walked the full length of the train on my way to and from work, and looked at what sort of electronic devices other commuters were using and, more crucially, what they were using them for.

As you may have noticed if you’ve ever been on a peak-hour commuter train, there are lots of people using a laptop. All of the ones I noticed were engaged in one of the following tasks:

  • Reading or writing email
  • Reading or editing a document (Word or PDF), spreadsheet or presentation
  • Watching a video
  • Browsing or editing photographs

In fact, in a couple of years of commuting & randomly peeking at people’s screens, only a few times I saw people doing any other specialised tasks such as editing videos or using architectural design software. I’ve also seen over time a few people using more specialised devices such as eBook readers & portable DVD players.

If most of the above sounds like a list of things that the iPad is designed to do very well, I doubt it’s a coincidence. After all, commuters are an important demographic (according to a 2009 study, workers in the UK spend on average 52.6 minutes commuting every day) and I doubt Apple would want to ignore it.

And before you say “oh, but the iPad doesn’t multitask”, I’ve got another observation up my sleeve. One of these days I sat next to a couple of people using their laptops for the duration of my trip. All of them seemed to work on one document all the time, and were mostly reading or making minor edits. This is also why we shouldn’t worry too much about the ergonomics of the iPad. Sure, it’s probably not well suited to typing long documents (not without an external keyboard), but the seats and tables on a train, bus or plane aren’t really designed to accommodate long typing sessions on a laptop either.

As I’m typing this on the train, I have to keep my hands at an awkward angle in order to use my laptop keyboard. Maybe an iPad sitting in my lap would be better?

Snow Leopard - user experience lies in the details

By Alexander Baxevanis on 28 August 2009

85367348_0647ec00c7Today is the official release day for “Snow Leopard (also known as Mac OS X 10.6), the next iteration of Apple’s operating system. There’s been little fanfare about this release - perhaps because it has few major new features, but many small “under the hood” improvements. However, I’ll be more than happy to fork out the £25 that Apple is charging for this upgrade, because I’ve always thought that user experience lies in the details.

Some of those “details” include:

  • Space savings: Apple claim they’ve managed to trim Mac OS X by 7GB for an average installation - giving some breathing space to those who (like myself) are reaching the limits of a small laptop hard disk
  • Easier to select and copy text from PDF files - if you’ve ever tried to copy text out of a PDF file only to find out that it comes jumbled up with parts of the text in the wrong order, you know what I mean.
  • Larger file icons that can show a detailed preview of a file before you even open it
  • Last but not least, a suite of improvements to the built-in accessibility features

People looking at a complete system can easily think that “it doesn’t do anything special” and “it’s easy to build this from scratch”. Benjamin Pollack has written about the design of Stack Overflow, an online community for developers:

… most visitors seem to agree that the user experience is smooth, from start to finish. They feel that they’re interacting with a polished product. Even if I didn’t know better, I would guess that very little of what actually makes StackOverflow a continuing success has to do with [the technical details] … There is a tremendous amount of spit and polish that goes into making a major website highly usable.

Fortunately, people are taking note. Ubuntu, the open-source Linux-based operating system, is an interesting example. We recently blogged about their One Hundred Paper Cuts project, aiming to find and fix 100 minor problems that degrade the overall user experience.

When was the last time you looked into the details of your product or service and tried to streamline things instead of focusing all your resources on building grand new features?

Photo credit: whybesubtle via Flickr / Creative commons

There isn’t an app for that: Going underground for a better app experience

By Mru Kodali on 11 August 2009

deepdown undergroundWith Apple rejecting apps written for its iPhone for one reason or another, both developers and consumers are increasingly going underground and creating an alternative marketplace. Developers are able to flog their wares while consumers can find what they’re looking for, even if Apple says no, and fully harness the power of the iPhone. Google Voice, which was controversially rejected by Apple recently, is now available through one of these underground app stores.

The biggest barrier to the use of these underground, unofficial apps, is that the iPhone has to be ‘jailbroken’ (i.e. hacked into, to bypass Apple’s restrictions), which of course voids any official warranties. Jailbreaking is much like unofficial unlocking of phones and it’s a practice that’s increasing in popularity, in no small part due to widely available software that makes it reasonably straightforward to hack into an iPhone.

The underground community has existed right from day 1 (remember those headlines within days of launch that the iPhone had been successfully hacked into to allow use on any network?). But once Apple released an official software development kit (SDK) in 2008, most developers chose the official route. Now that Apple’s operating a pretty opaque app acceptance system and seemingly randomly rejecting apps, it’s not surprising that developers are going back underground and consumers are following them.

It’s interesting that it was Apple’s iTunes that reversed the trend of illegal music downloads yet now Apple’s own restrictions are tipping the scales towards making underground stores and unauthorised apps for its products not only viable but also attractive. So much so that there are now entire businesses dedicated to monetising unauthorised apps for the iPhone.

Photo credit: jimpg2 _PEACE via Flickr/Creative Commons

Smartphone apps - is the battle over before it’s begun?

By Jon White on 6 August 2009

The news that there are now more than 65,000 apps available in the iPhone App Store is food for thought, particularly if (like me) you own one of the smartphones that is in the market of trying to compete with the iPhone. The post on Mashable also stated that more developers are starting to work on apps for Android.

Blackberry App World

However, as a Blackberry Storm user, I was very keen to find out how Blackberry’s App World is faring in this market (at least in terms of app numbers) - the answer is not well. Browsing through App World on my Storm, I counted (the number of apps in each category is helpfully listed) less than 1,400 apps - around 45 times less than what’s on offer in Apple’s App Store. The question is why such a disparity?

Yes Apple’s App Store has been around a lot longer, but it seems that there’s a big problem in user awareness and ease-of-use when it comes to getting hold of Blackberry’s App World. The App Store is a clear selling point for the iPhone, yet handsets like the Storm do not really focus on apps to market the device. In addition, where the iPhone comes with the App Store pre-loaded, the Storm required me to actively go and download App World from the Blackberry website (something which actually proved quite difficult on the handset itself, so I resorted doing it through my desktop).

Perhaps a concerted effort by Blackberry to offer App World pre-loaded on devices and to drive user awareness of this would see more developers looking to create Blackberry apps.

An opportunity for Blackberry could be in the business app arena, where Apple was recently criticised in a Business Week article for offering a poor selection of business apps. But, without increasing the prominence of App World, Blackberry will surely only fall further behind Apple in this market.

So, do you think there is any opportunity for Blackberry (or anyone else for that matter) to get anywhere near the iPhone in the app market?