There’s a usability issue so common that I’ve lost count of the number of times I’ve seen customers stumble on it. At first glance it might not be an obvious usability issue, but years of user testing and user research later it proves to be a problem for a large proportion of users across a … Read more about ‘Most common checkout usability issue ever?’
Posts tagged with 'Ecommerce'
Maybe Apple isn’t king of customer experience after all
As a company, Apple ploughs its own furrow. It has been a hugely successful innovator in terms of its business model and service delivery, re-inventing the way we interact with mobile devices and consume music. So it’s a surprise that the company ends up mid-table in our recent Retail Ecommerce Report. Why hasn’t a company … Read more about ‘Maybe Apple isn’t king of customer experience after all’
Beware – security guard!
As part of the multi-channel shopping experience analysis for this year’s Retail multichannel experience report (coming soon – watch our twitter feed for its release!) I evaluated how well companies make their customers aware of the different channels they do business through. So, for example, do high street bricks-and-mortar stores champion ecommerce channels or other … Read more about ‘Beware – security guard!’
Multichannel this & multichannel that
Terms like multichannel marketing and multichannel business strategy have been cropping up a lot in articles, industry news, board meetings, brainstorm sessions, presentations, workshops … you name it. This prefix has been going around for a while now and has become a must have strategy for most businesses.
What’s interesting though is actually seeing it being … Read more about ‘Multichannel this & multichannel that’
What would influence you to book your holiday online?
It’s that time of year again when your friends and colleagues are talking about going on holiday but you haven’t booked anything… What is the first thing you do? Well other than despair and wonder if the UK will be hot enough this year not to go abroad (probably not), I usually get online and … Read more about ‘What would influence you to book your holiday online?’
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