Not a big ecommerce fan myself, the only things I’ve ever bought online are flight tickets, books from Amazon, train tickets, a carpet, a phone case and that’s about it!
You must be wondering what’s wrong with me? But I’m just not a big fan of seeing something on the screen and hoping it meets my expectations when it arrives in the post.
I like to look at what I buy before I purchase goods. It would be a real pain if I bought something and needed to return it, as it didn’t meet my expectations (or size for clothes/shoes). It would bug me even more if my item doesn’t arrive or arrives in bad condition and I have to deal with the paperwork after that.
Having said that, I have to admit that this habit is changing slowly with the way ecommerce sites and services are being designed these days. I am actually very impressed by the effort that major retail sites have put in to make online shopping a more engaging experience. A few fashion websites even convinced me to buy their items online.
I’m sure most people think that being able to purchase products or services online is a brilliant invention. Who can argue that it doesn’t save us time, money and offer us more choices than offline opportunities (too much that sometimes we end up getting nothing). Being able to compare prices and information of products/services further gives us the power as consumers to make better decisions (both online and offline).
Geared with this new perspective towards ecommerce, I hunted around for the latest trends in ecommerce land and these are what I found:
- Multichannel presences: There’s a growth of multichannel retailers as traditional high street brands expand their presences online.
- The rise of mobile-commerce: Following the increased usage of smartphones, major retailers are launching mobile sites and smartphone applications to encourage their customers to make purchases using their smartphones.
- The use of online payment services: There’ll be an increase in the usage of online payment services such as PayPal and Google Checkout as people want to make faster, easier, and more secure purchases over the Internet.
- Engaging customers online: Businesses are putting more effort into the design of their websites to ensure they provide their customers with an engaging online experience.
- The social element: Social networking options continue to expand onto ecommerce sites where site visitors can share their opinions about products on Facebook and Twitter.
Let me know what you think!
Photo credit: danielbroche via Flickr/Creative Commons