Site metrics is a massive tool for a user experience consultant. It can give us an early view of user behaviour before any testing is carried out, potentially signaling key problem pages and areas of interest.
I’ve used site metrics countless times to direct my research, and I’ve seen that games companies have started doing the … Read more about ‘Metrics help to focus user testing’
I was reading an interesting article quoting Chet Faliszek (writer of Left 4 Dead) and his reactions when watching game usability playtesting. I’ve seen this reaction before, it doesn’t just apply to game usability playtesting. Many usability testing projects run along similar lines, especially if the clients haven’t done anything similar previously.
What was great to … Read more about ‘Game usability testing reactions’
I was very interested to read that the BBC is just taking it’s first steps into the games market, producing an interactive Dr Who game. They follow in the footsteps of Channel 4 - who have made (among others) the excellent Bow Street Runner.
Games have recently seen an explosion of players. With OAPs picking up … Read more about ‘Games and new audiences’
Hotels.comHotels.com gained a much stronger competitive advantage due to a great mobile strategy
MacmillanMacmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs
Hitachi CapitalHitachi Capital now delivers a market-leading online proposition and the best user experience possible
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Getting some really interesting client projects in at the moment, lots of user experience design and research work for our consultants!
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