By Kerstin Exner on 8 February 2012
A hot topic in the mobile user experience world right now is - will Nokia win back a larger share of the smartphone market with ‘Glanceable Design’?
I recently read an interesting interview in the Guardian with Nokia’s VP of design Marko Ahtisaari.
Nokia had been a front-runner in innovative mobile design for so many years, it … Read more about ‘‘Glanceable design’ - a great user experience innovation?’
By Philip Webb on 28 November 2011
As a company, Apple ploughs its own furrow. It has been a hugely successful innovator in terms of its business model and service delivery, re-inventing the way we interact with mobile devices and consume music. So it’s a surprise that the company ends up mid-table in our recent Retail Ecommerce Report. Why hasn’t a company … Read more about ‘Maybe Apple isn’t king of customer experience after all’
By Kerstin Exner on 1 November 2011
Last week I attended Forum Oxford, an annual conference on new trends in mobile technology. Delegates ranged from mobile technology and strategy writers and researchers, to representatives from the large brands to smaller companies offering mobile products and services. Because the conference was quite small, it allowed for good Q&A sessions and a lot of … Read more about ‘The Future of Mobile’
By Kerstin Exner on 20 September 2011
The results are in! Kicked off in my last post ‘What about the 55+ mobile phone market?‘ my survey on mobile phones with a particular focus on people over 55 years old is complete! Some of which are refreshingly quite contrary to stereotypical views of the ‘older generation’. Please keep in mind that this survey … Read more about ‘Mobile survey results! Is the 55+ market satisfied?’
By Kerstin Exner on 8 August 2011
There was an interesting article in The Telegraph technology blog last week titled “Businesses still don’t ‘get’ social media – and its 40-year-old marketing directors that are to blame”. This provocative title led to interesting levels of reaction most of which debated the fact that the cut off was at 40, or in fact that … Read more about ‘What about the 55+ mobile phone market?’