Google’s launched its own branded phone (with HTC) after plenty of speculation in the mobile and business worlds. The move, however, came through its new e-commerce store, which was more of a surprise. As a User Experience enthusiast (and practitioner) I couldn’t help but investigate how Google tackled the customer experience of their new online … Read more about ‘Google’s new phone in its new store: A User Experience view’
Posts tagged with 'Mobile'
Silver Surfers – computer users with a disposable income and the desire to spend it – are often seen as a seam to be mined. Cue rubbing of hands.
We’ve all heard the stories of the computer wiz grandmother. This category of Silver Surfer is easily catered for because they are confident computer users and integrate … Read more about ‘Silver Surfers - computer wiz or novice?’
I was intrigued to discover recently something called forensic authorship analysis. Basically this is analysis of patterns and styles of writing for crime solving purposes. And now that texting accounts for a large part of our written communication, analysis of people’s messages has actually helped solve crimes.
Part of the reason for this is that texting … Read more about ‘Forensic authorship analysis’
Looking to reach your customers through the mobile, but not sure of the best way to go about it. This article looks at some of the most common mistakes that people make when they are giving their business a mobile presence.
A few of us Webcredible-types headed over to the groovy offices of Yahoo! in London yesterday to participate in the IMRG mobile workshop.
Abid Warsi, a senior consultant at Webcredible and mobile expert, was speaking about mobile user experience and usability best practice. In addition to our slot, there were excellent speakers from Akamai, ComScore, … Read more about ‘Mobile in the multi-channel experience - IMRG event’
Case studies
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Hotels.comHotels.com gained a much stronger competitive advantage due to a great mobile strategy
MacmillanMacmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs
Hitachi CapitalHitachi Capital now delivers a market-leading online proposition and the best user experience possible
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