I was really intrigued by the new Toyota Yaris advert I saw over the weekend, if you haven’t seen the Yaris rap yet check it out on YouTube…
I actually quite like this ad because it’s different and a bit clever but that’s not really important, what I’m not sure about is if Toyota are really … Read more about ‘Who are you targeting?’
Having released our Retail Multichannel Customer Experience Report (PDF - 1.4MB) earlier this month and now that we are all meant to be gearing up for Christmas shopping, we thought it would be interesting to get a view of how well you think our sample 15 brands are doing to make you happy, loyal and wanting to … Read more about ‘Which retailer delivers the best multichannel customer experience?’
As a company, Apple ploughs its own furrow. It has been a hugely successful innovator in terms of its business model and service delivery, re-inventing the way we interact with mobile devices and consume music. So it’s a surprise that the company ends up mid-table in our recent Retail Ecommerce Report. Why hasn’t a company … Read more about ‘Maybe Apple isn’t king of customer experience after all’
Terms like multichannel marketing and multichannel business strategy have been cropping up a lot in articles, industry news, board meetings, brainstorm sessions, presentations, workshops … you name it. This prefix has been going around for a while now and has become a must have strategy for most businesses.
What’s interesting though is actually seeing it being … Read more about ‘Multichannel this & multichannel that’