Posts tagged with 'Playtesting'

I was reading an interesting article quoting Chet Faliszek (writer of Left 4 Dead) and his reactions when watching game usability playtesting. I’ve seen this reaction before, it doesn’t just apply to game usability playtesting. Many usability testing projects run along similar lines, especially if the clients haven’t done anything similar previously.

What was great to … Read more about ‘Game usability testing reactions’


I was very interested to read that the BBC is just taking it’s first steps into the games market, producing an interactive Dr Who game. They follow in the footsteps of Channel 4 - who have made (among others) the excellent Bow Street Runner.

Games have recently seen an explosion of players. With OAPs picking up … Read more about ‘Games and new audiences’


Case studies

Our success stories

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile strategy

  • Macmillan

    Macmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs

  • Hitachi Capital

    Hitachi Capital now delivers a market-leading online proposition and the best user experience possible

More case studies

What are you working on?

  • End-to-end customer experience

    Join up your customer touchpoints to deliver the best possible digital experience that is proven to deliver outstanding business results

  • Customer loyalty & retention

    Ensure your brand promises are delivered through your digital channels so that your customers return and bring others with them

  • User experience of digital touchpoints

    Make sure all your customer touchpoints consistently deliver the very best in user experience, design and usability.

  • Online sales & conversion optimisation

    Increase conversion across all your digital channels. Our clients sell more because they reap the benefits of our sales optimisation expertise.

  • Digital strategy

    Get ahead of the competition with a customer-centred digital strategy designed to deliver long-term business success.

  • Application & product design

    Deliver the best experience for your customers with intelligent digital applications tailored to your business goals and customer needs.

  • Mobile & tablet strategy

    Improve your mobile & tablet propositions with innovative, cutting-edge interface designs that work for you and your customers.

About us

A pioneering customer experience agency, we create and perfect digital interfaces that deliver business success.

Get in touch on 020 7423 6320