I was reading an interesting article quoting Chet Faliszek (writer of Left 4 Dead) and his reactions when watching game usability playtesting. I’ve seen this reaction before, it doesn’t just apply to game usability playtesting. Many usability testing projects run along similar lines, especially if the clients haven’t done anything similar previously.
What was great to … Read more about ‘Game usability testing reactions’

Hotels.com
Macmillan
Hitachi Capital
End-to-end customer experience
Customer loyalty & retention
User experience of digital touchpoints
Online sales & conversion optimisation
Digital strategy
Application & product design
Mobile & tablet strategy




