A lack of transparency and the request for upfront details when purchasing on line is the biggest cause of drop offs according to our recent ecommerce poll.
The research polled over 1,200 online users, asking why they would abandon an order when shopping online. The results were:
Having to register before buying – 29%
Hidden charges at the … Read more about ‘Poll results: Online retailers need to be transparent and upfront’
Yesterday we released the findings of this year’s ecommerce accessibility report and found that, unlike in usability, not much had changed when it comes to website accessibility among the top high street retailers.
Whereas the average score in usability has been increasing year-on-year, the average accessibility score actually went down slightly this year (although that … Read more about ‘Ecommerce accessibility 2010 - report released’
Love shopping but hate the crowds? The answer may be Near’s virtual Oxford Street. They’re taking the world’s largest and best loved shopping areas and recreating them in the virtual world, Second Life-style with a focus on shopping. Reports are that big names including M&S and Liberty have signed up to display their shop … Read more about ‘Online shopping with a twist: Virtual Oxford Street’
The message in the recent weeks is clear: after repeated strikes more and more businesses, especially online retailers, are prepared to desert Royal Mail for alternative suppliers. However, I think it’s not just the strikes that will drive businesses away from Royal Mail. It’s also that Royal Mail has failed to come up with innovative … Read more about ‘Royal Mail will suffer from lack of innovation, not strikes’
For the past couple of days a few of us have been over at Earls Court manning the Webcredible stand at Ecommerce Expo. Trenton ran a presentation on improving online conversions and we got plenty of interesting people to the stand. So, all-in-all it was pretty successful, you can check-out some photos from the show … Read more about ‘Ecommerce Expo and ecommerce usability’
