Posts tagged with 'Social media'

4 ways in which fiction is like interaction design

By Philip Webb on 15 October 2010

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Fiction and interaction design are forms of communication involving a relationship between the reader/user and author/designer. The analogy might help describe the philosophy of user-centred design to those who remain skeptical.

Here are 4 ways in which fiction and interaction design overlap:

1. Exposition and instructions

A good story often benefits from ‘showing’, rather than ‘telling’ or exposition. … Read more about ‘4 ways in which fiction is like interaction design’


Will Video on Demand see the end to bitter format wars?

By Pete Broadbent on 4 October 2010

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The history of consumer video has always comprised of winners and losers.  Back in the day there was a battle between Betamax and VHS. VHS won and held the market for well over a decade until the DVD arrived in the early 90s. By 2000 DVD had become the preferred method of video distribution.

Another battle came with … Read more about ‘Will Video on Demand see the end to bitter format wars?’


The one presentation to read if you’re in digital marketing…

By Claire Savage on 23 September 2010

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If you haven’t read the annual What the f**k is social media presentation and you work with any form of digital marketing you should….

What I like about it;  it is raw. There’s no marking up with special terminology or consultancy speak, it simply states the facts as they are.

And this year’s presentation is no different. … Read more about ‘The one presentation to read if you’re in digital marketing…’


The relevance of digital marketing for higher education

By James Gurd on 31 August 2010

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Education is highly competitive and with the Government having announced a funding cut of £950m for British Universities over the next 3 years, it will only get tougher. 15-24 year olds make up 16% of the total PC-based Internet population in the UK but that figure leaps to 25% for mobile access.

Furthermore, there’s an import … Read more about ‘The relevance of digital marketing for higher education’


Why Facebook is SO tempting to game developers

By Alistair Gray on 21 August 2010

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Facebook is the focus of a new gold rush for developers.  Everyone is trying to find the next Farmville.  The question is, why is Facebook so popular?  I believe there are 3 key reasons:

It’s ubiquitous
All your friends, in 1 place
It’s so easy to start playing

Ubiquitous

Facebook is everywhere!  There’s no escape. Nearly everyone I know is … Read more about ‘Why Facebook is SO tempting to game developers’


 

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