Our latest industry report investigates the Education market, specifically analysing the digital presence and user experience of 10 UK universities to see which university came out with the best level of user experience.
Download the Education user experience report 2013 now for 10 essential online guidelines for Educational institutions to succeed, analysis of universities including Oxford, Cambridge, Durham, Cardiff, Aston and to see who’s top of the Experience Index leader board!
Why is user experience important for the education industry?
With the hike in tuition fees and a more complicated but increaasingly important requirement to engage international students, UK universities are finding themselves in a competitive market, needing to compete for the attention of the digital savvy, undergraduate population around the world.
Reviewing 10 UK universities of various types, locations and rankings against 10 guidelines allowed us to benchmark the industry in terms of key areas of customer experience bespoke to the education institutions.
Getting the usability and user experience right in key areas of their digital presenence are paramount for these industries, and as the Webcredible Education report 2013 discovers the industry as a whole is lagging behind.
How would you judge a university?
What do you think about the digital assets of universities and educational institutions? Have you seen a shinning examples that would make you want to invest a potential £9k a year in your or your child’s degree with a particular university? Let us know what your criteria might be in the comments below!
The company behind cult games Half Life and Portal, Valve, has announced its next project, ‘Big Picture‘. Big picture aims to bring PC gaming via their platform ‘steam’ to TV’s. This is great news for gamers but what interested me was their innovative take on console typing.
2. Link preview
Google Chrome on the Jelly Bean version of Android has a neat little feature called “link preview”. When you touch a webpage which has a lot of links a new, magnified window opens on top of the links to make selecting the right link easier.
3. Attachment reminder
A favorite blog of mine recently brought this feature to my attention. MS Outlook will ‘read’ your email and if you mentioned attachments but forgot to actually attach anything it will bring this to your attention with a subtle, helpful reminder.
If there’s something else that’s abundant in London this summer apart from rain, it’s interesting UX events. Last Saturday, three members of the Webcredible UX team (myself, Yeevon & Richard) braved the rain and made their way to an annual fixture of the UX events calendar, UXCampLondon 2012. If you’ve never been to UXCampLondon, the best way to describe it is as the ‘open-mic’ version of a UX conference. There’s no pre-set schedule, and all attendees are encouraged to pick a time slot and host a presentation or discussion. Invariably, this results in a widely varied schedule covering everything from the core to the fringes of User Experience. Some of the sessions we liked this year were (in no particular order):
Cennydd Bowles took an in-depth look about what context means for experience design – we like some of the sketchnotes from Cennydd’s talk and looking forward to his book on ‘Designing for the Wider Web’ (coming in early 2013)
Stuart Cruickshank delivered half an hour of hilarious stand-up comedy presentation explaining how you can look to your family and the world around you for inspiration – not just UX ‘gurus’ (no slides from this talk, as Stuart is worried that some of the jokes he made about his family would get him disowned!)
Angeliki Chrysafidi and Pascal Raabe demonstrated ‘Live Wireframing’ – a technique for collaboratively sketching mobile apps on a whiteboard while simultaneously viewing the wireframes on a mobile device
At the Internet Retailing customer experience jumpstart event, I presented some top tips for improving Ecommerce sites including:
Helping your customers to find your products
How to design a great product page
Making it easy for customers to make a purchase on line
You don’t want to trip up on these basic steps for optimising your retail site so for those who didn’t make it to the event, here is the video so you can get the full enjoyment and of course all the information!
Seen any great examples of best or worst practice? Let us know in the comments below, we’d love to hear them from you.
Last week I had the privilege of presenting at Figaro Digital – Design & User Experience Seminar. It was certainly a good event with an interesting debate on whether or not research is worthwhile (you can probably guess which side of the discussion I was on).
My presentation – which you can browse through below – focused on tactical methods you can employ to optimise conversion rates so as to sell more online. The presentation is split into 3 sets of categories, outlining how you can:
Help users find products
Provide a perfect product page
Craft an easy checkout
All the guidelines and recommendations are based on our research over the years on websites (mobile & desktop) that are selling online. I hope you learn something new and find something useful!
You can also watch the video of me presenting it over at the Figaro website – probably worth doing if you’re interested as there’s not too much text in the deck below.