The methods for carrying out user research and implementing design guidelines are different for young audience groups. Find out exactly how these methods differ.
Posts tagged with 'Usability testing'
Site metrics is a massive tool for a user experience consultant. It can give us an early view of user behaviour before any testing is carried out, potentially signaling key problem pages and areas of interest.
I’ve used site metrics countless times to direct my research, and I’ve seen that games companies have started doing the … Read more about ‘Metrics help to focus user testing’
Personas can communicate the results of user research in ways that means the results are taken into account throughout the design/development cycle. Find out how to make the best possible personas for your website.
I’ve just been sent a great blog post describing the unexpected behaviour of a segment of smart-phone users - over 55 females. What caught my attention was their use of games:
When it comes to downloading apps on their smart-phones, one in five women stated that their favourite app was a gaming app
Games can … Read more about ‘Your gaming grandma’
Ever used Wikipedia? I’m guessing for most the answer is yes, but if I were to ask whether you have contributed to Wikipedia, I’m sure the response would be a lot less positive. Well it looks like Wikipedia is looking to get users more involved by rolling out a series of site changes. The news … Read more about ‘Wikipedia to upgrade user experience?’
Case studies
Our success stories
Hotels.comHotels.com gained a much stronger competitive advantage due to a great mobile strategy
MacmillanMacmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs
Hitachi CapitalHitachi Capital now delivers a market-leading online proposition and the best user experience possible
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