Learn more about user experience, web development and digital marketingView courses

Our thinking

As mentioned in previous blogs, my dyslexia/dyspraxia means the only way I can do my exams is by using speech recognition. Speech recognition software is trained specifically by each user and the hardware also has to be personalised. Changing the microphone or sound card can make the difference between good and terrible accuracy. For this reason, I’m allowed to use my own laptop in exams and there are rules put in place to prevent any suspicion of cheating. One of these regulations requires all of my documents to be taken off the computer prior to the exam – this led to one of my biggest computer catastrophes yet.

Pre-empting issues, I decided to move all of my work from the past year onto an external hard drive. To make sure the data was safe if something went wrong with the transfer, I decided to “copy” rather than “cut it”. This way, if anything did go wrong,  I would still have a copy of all my work safe. After the files had finished copying across to the hard drive, I was left with one version on the hard drive and one on the computer.  All I had to do now was delete the version on the computer.

Unfortunately, the window from the hard drive and the window from the laptop are exactly the same colour and this caused me to get the two confused. Without thinking I deleted my documents folder stored on my external hard drive, leaving a copy on the laptop. I then looked at the window on my laptop and thought,  “How peculiar, I could have sworn I deleted you!” So, I delete this version as well! And zap! All of my essays and notes disappeared. Disaster.

Thankfully, I was able to retrieve all my work but it made me think - if only different windows from different sources on computers had different colours, then there would be far less likelihood of me making this sort of stupid mistake. So, can the use of different colours help usability? Definitely. After all, we use this method for many other day to day items, such as plug wiring for instance, to make sure we can easily find what we need to without making mistakes!

Image thanks to BBC GCSE bitesize

I was so excited to be going to Glastonbury for the first time ever this year, but having started a new job a few months ago I hadn’t had any time to think about it, at all. I didn’t even know what bands were playing, except Coldplay and Beyonce of course which the whole world knew about.

The night before the big day arrived (and I was trying to pack) but I wanted to check out all the action – so I decided to see if there was an app to help. I was in luck and found the official Glasto2011 app developed by Orange in association with The Guardian.

The app had a few precise functions, Map, Schedule/My Planner and News.

The Schedule/My Planner function

I had a browse at the line up in the schedule, which was handily organised by stage area, and also had an alphabetical search function to find your favourite bands. I added a number of acts to My Planner – a personalised schedule based on your chosen acts. My Planner was a great tool, it showed me which stages I was going to attempt to get to each day and clearly showed the clashes between acts, which is always an issue at these types of festivals. Big tick!

One improvement on this functionality would be the potential to ‘go back’ to where you were looking in the schedule. Once you added something to My Planner you had to go back to the main schedule menu and re trace your steps to where you were browsing. Annoying!

To make the function even more useful I would have liked to have more information on the acts available. Click on an act and then choose to bring up more info on what type of act they are and a bit of info about them. For the smaller stages and alternative acts in Cabaret and Circus areas for example, this would have been really useful. Imagine linking this with the potential to sample or buy the music – that would have been interesting.

The Map

After a really early wake up call on the Wednesday morning, and a road trip in the rain, we arrived at Glasto!!!! I proudly got out my Glasto app to look at the map as we were directed into a car park area… but the map didn’t show the car parks so we had no idea which pedestrian gate we would be coming in at. Oh dear. Communicating with the rest of our Glasto group to decide where to camp would have to wait, and unfortunately the other half of my group pitched near their car park, on the other side of the festival to where we parked, nightmare!

There could have been a bit more thought put into the  map, in particular when looking at the acts on the map. You could click on an act and choose to see where it is on the map. However a big arrow doesn’t show up, it just zooms in a bit on the area – not particularly clear.

The map had some really useful attributes, for instance its location services. It could show you exactly where you were which was really good and helped route planning. This was particularly useful as the mud made walking particularly challenging.

Something that would have been really useful would be the ability to put a marker on the map where your tent was, all the camping areas looked pretty much the same and after a few beverages it could have been a little tricky for some to remember where they needed to go to get ‘home’.

Other

The news function was interesting but I have to admit I didn’t really use it. There were some other quirky ideas on the app, such as ‘I am…’ where everyone could select how they were feeling, and you could then see the map as a ‘mood map’ showing where the buzz was around the festival. Pretty cool but again, I didn’t really use it.

Would I app at Glasto again?

Generally the app was aesthetically really pleasing and in general easy to use. In essence it was a great idea and most of my group had the app on their phones. The issue wasn’t really with the app, but more the platform and convenience. Conserving battery life was a constant challenge, so most of us had location services, 3G, even the phone itself switched off meaning some functionality was lost. Also, the fear of getting your phone out and dropping it in the mud, or worse, was a huge factor for not using the app much during the festival. When it came to it, the app didn’t really add anything new during the festival that you couldn’t get out of traditional print. It was easier to quickly check the extremely efficient booklet hanging round your neck that was really well designed, and in some way it was more in the feel of Glastonbury to ignore personal technology for the week.

I will probably have the app again next time but I may invest in a solar or battery phone charger so I don’t need to worry about battery life and  I would also hope for good weather so I’m not so afraid of losing my phone in the mud.

I can’t wait for Glasto 2013 and am really interested to see what changes are made to the app by then!

Did you use the Glasto2011 app or a different one? What did you think? Let us know in the comments below…

The news industry has had a problem in recent years with decreasing readership numbers and advertising revenue. One option that could be embraced to increase retention is a cross-channel experience strategy. This means ensuring that content is available, is usable, and is cross promoted across any channel where a potential consumer might want to read the news including print, websites, mobile sites, smartphone apps, and tablet apps.

To understand how well this strategy has been adopted, we conducted an expert study to analyse the cross-channel experience of the top 10 UK news providers.

The Webcredible 2011 ‘360° news provider overview’ report provides full feedback, comparisons and league table ratings for the UK’s top 10 written news providers’ cross channel experience.

Download the report and see the league table!

The reaction from The Guardian makes interesting reading “Sun worst for digital usability

Usability and page design for websites on mobile phones is very different to that of PCs. These essential mobile usability guidelines will help ensure your site works well for mobile visitors.

Tags:

Many financial organisations are currently investing time trying to present a more human and helpful face, their reputation having been damaged severely during the financial crisis. Often, this investment takes the form of providing new or updated online services for account transactions and portfolio management. Whilst catering for customer needs via the web and making the complex world of finance usable by all their clients, there is one issue which I encounter again and again which usually gets overlooked. Jargon.

Financial jargon is a turn-off for everyone. It creeps into financial product literature, like the small print of credit agreements. Very often, organisations will let their corporate communications department control content such as this, so as to avoid the possibility of being sued or having any form of complaint brought against them. This approach, however, ignores the most common complaint of all – a lack of clarity. It would seem that some organisations are more worried about the legal implications of the content on their website rather than whether the general public actually understands what they are trying to sell.

One obvious area for confusion is the over-used acronym. You could be mistaken for thinking that some financial organisations believe these terms are so commonly used they do not need any form of explanation. IBAN, BACS, CHAPS, SWIFT, SAYE, DRIP, CFD, FOREX, EBIT, EBITDA, SERPS just to name a few I’ve come across recently. Other terms which similarly came with no explanation were “partnership contributions”, “sell to cover”, “mutual fund”, “hedge fund”, “endowment” and a particular favourite of mine “balloon payment”.  Given these titbits, I’m less surprised we are still suffering the fall-out of the financial crisis if the general population have little idea what bankers are on about.

Whilst techniques such as card sorting, wireframing, A/B testing and others will help improve the overall usability of a website, careful evaluation of the content will help identify and remove potential barriers, improve conversion rates and limit abandonment. No materials are required other than a commitment to plain language and a keen eye for gobbledygook.

Case studies

Our success stories

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile strategy

  • Macmillan

    Macmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs

  • Hitachi Capital

    Hitachi Capital now delivers a market-leading online proposition and the best user experience possible

More case studies

Training academy

  • User experience

    Come on our user experience courses and learn how to structure and design your digital platforms around the needs of your customers.

  • Website optimisation

    Come on our website optimisation courses and learn how to optimise your website to ensure its continued success both now and in the future.

  • Online copywriting

    Come on our online copywriting courses and learn how to craft compelling copy that inspires, engages & persuades your website visitors.

  • Web development

    Come on our web development courses and learn how to code up your web pages so they download quickly, are accessible & offer a great user experience.

  • Online marketing

    Come on our online marketing courses and learn how to market your website online and significantly increase its reach to new & existing customers.

View courses