I was reading an article the other day that talked about how Ikea were changing the way their book shelves are designed in a pre-emptive stance or maybe in reaction to the growing trend of e-books and the premise that books aren’t or wont be what people want to store in books shelves any more.
As … Read more about ‘Do designs respond to customer needs or push changes in behaviour?’
The results are in! Kicked off in my last post ‘What about the 55+ mobile phone market?‘ my survey on mobile phones with a particular focus on people over 55 years old is complete! Some of which are refreshingly quite contrary to stereotypical views of the ‘older generation’. Please keep in mind that this survey … Read more about ‘Mobile survey results! Is the 55+ market satisfied?’
Terms like multichannel marketing and multichannel business strategy have been cropping up a lot in articles, industry news, board meetings, brainstorm sessions, presentations, workshops … you name it. This prefix has been going around for a while now and has become a must have strategy for most businesses.
What’s interesting though is actually seeing it being … Read more about ‘Multichannel this & multichannel that’
When we talk about customer or user experience in the financial services arena, what do we actually mean? The understanding of banks and banking is not a straightforward concept, and there are different types of banks out there which serve different purposes for different audiences.
To pick apart some of the layers of customer experience that … Read more about ‘What’s different about customer experience in financial services?’
With the departure of Steve Jobs as CEO from Apple, it really got me thinking - is one great, influential and visionary mind at the helm of an organisation what it comes down to for a company to really foster innovation? Are these people 1 in a million or is it a skill that can … Read more about ‘Is there a formula to foster innovation?’
