Posts tagged with 'User experience'

Are QR codes living up to their potential?

By Gemma Maidment on 19 August 2011

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Over the weekend I introduced my grandfather to QR codes, perhaps a little ambitious and I have to admit that although he loved the concept, I don’t think he will ever have the technology to really use it. It really got me thinking though. I know how amazing QR codes could be, they could facilitate … Read more about ‘Are QR codes living up to their potential?’


What about the 55+ mobile phone market?

By Kerstin Exner on 8 August 2011

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There was an interesting article in The Telegraph technology blog last week titled “Businesses still don’t ‘get’ social media – and its 40-year-old marketing directors that are to blame”. This provocative title led to interesting levels of reaction most of which debated the fact that the cut off was at 40, or in fact that … Read more about ‘What about the 55+ mobile phone market?’


Marketers - ever been a user testing participant?

By Gemma Maidment on 27 July 2011

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As a User Experience Consultancy we have had years and years of practice in researching and observing people to understand their natural behaviour and interactions with a variety of different digital interfaces.  But what is it like to be on the other end of the process, what is it like to be a participant?

Well, yesterday … Read more about ‘Marketers - ever been a user testing participant?’


4 top tips to make a gamification strategy work

By Alistair Gray on 7 July 2011

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Games are an integral part of our day to day lives, on our phones, our computers…  everyone has access and everyone plays games. This has led a new marketing strategy to emerge, gamification. It’s unsurprising really as this type of interaction fits with our natural instincts and behaviours as human beings – everyone likes to … Read more about ‘4 top tips to make a gamification strategy work’


“I’m sticking with you…” Can User Experience drive Customer Loyalty?

By Gemma Maidment on 5 July 2011

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Last week at Marketing Week Live! myself and Pete, our Head of User Experience, took the two subject areas of User Experience and Customer Loyalty and explored how they are linked. We presented “I’m sticking with you…” user experience at the heart of your customer loyalty, and discussed how implementing some key areas of user … Read more about ‘“I’m sticking with you…” Can User Experience drive Customer Loyalty?’


 

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