Driving innovation through customer experience and insight is a great way for brands to gain new competitive advantages, improve customer loyalty and deliver on business and marketing goals.
At the Digital Health Check event run by Figaro Digital in March I explored this subject area in a presentation to demonstrate how insight led innovation can actually … Read more about ‘Insight led innovation’
How many times did you end up sketching the “perfect idea” for a website page or feature, only to realise later on that you’ve missed something important, and adding it means you have to rethink your concept from scratch? Or, when you’ve got a few alternative sketches, you don’t know where to start?
Even when you’ve … Read more about ‘Before you start sketching’
Here’s an interesting website design issue that I came across the other day. I wonder how many companies make the error of seemingly putting internal business process and requirements ahead of the needs of their customers when designing interaction points?
I tried using the Aer Lingus website to check in online and print a boarding pass. … Read more about ‘Don’t forget to design the interface!’
Last weekend I read an article in the Guardian about the recent successful appeal of Amanda Knox. The article made me think about the way we do user research.
The article describes how the Italian police and the press based their case against Amanda Knox almost exclusively on her behaviour rather than sound evidence. The author … Read more about ‘How observations can deceive…’
Read this article and learn how to get a true perspective of how people shop using their smartphones and create a great mobile customer experience based on real behaviours
Hotels.comHotels.com gained a much stronger competitive advantage due to a great mobile strategy
MacmillanMacmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs
Hitachi CapitalHitachi Capital now delivers a market-leading online proposition and the best user experience possible
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User experience of digital touchpointsMake sure all your customer touchpoints consistently deliver the very best in user experience, design and usability.
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Digital strategyGet ahead of the competition with a customer-centred digital strategy designed to deliver long-term business success.
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Get in touch on 020 7423 6320
Getting some really interesting client projects in at the moment, lots of user experience design and research work for our consultants!
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