Last week I had the privilege of presenting at Figaro Digital - Design & User Experience Seminar. It was certainly a good event with an interesting debate on whether or not research is worthwhile (you can probably guess which side of the discussion I was on).
My presentation - which you can browse through below - … Read more about ‘Ecommerce - optimise your conversion rates’
It has taken months of planning, user testing, thinking like our clients, creative concept building, mood boarding, wireframing, re-thinking the information architecture, graphic designing, copywriting, coding, more project coordinating, photoshop-ing, and towards the end of the final month increased blood pressure and not much sleep - all to align our website with our brand strategy and deliver a better … Read more about ‘Our website re-design!’
Here’s an interesting website design issue that I came across the other day. I wonder how many companies make the error of seemingly putting internal business process and requirements ahead of the needs of their customers when designing interaction points?
I tried using the Aer Lingus website to check in online and print a boarding pass. … Read more about ‘Don’t forget to design the interface!’
Illogical information structure leads to bad user experience. Read this article on tree testing and make sure you get it right so your users can find what they are looking for.
It’s that time of year again when your friends and colleagues are talking about going on holiday but you haven’t booked anything… What is the first thing you do? Well other than despair and wonder if the UK will be hot enough this year not to go abroad (probably not), I usually get online and … Read more about ‘What would influence you to book your holiday online?’
Hotels.comHotels.com gained a much stronger competitive advantage due to a great mobile strategy
MacmillanMacmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs
Hitachi CapitalHitachi Capital now delivers a market-leading online proposition and the best user experience possible
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Get in touch on 020 7423 6320
Getting some really interesting client projects in at the moment, lots of user experience design and research work for our consultants!
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