Posts tagged with 'YouTube'

Webcredible on YouTube and Flickr

By Jon White on 15 October 2009

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We’ve had presence on Twitter, Facebook and LinkedIn for over a year now, the blog’s been going strong for 6 months, so lately I’ve been looking into some other social media channels we can get involved in.  The result is the WebcredibleUK YouTube channel and the Webcredible Flickr photostream.

The Flickr photostream at the moment offers pictures of all our facilities that are available to hire as well as our new Webcredible branded polo-shirts to be worn by our consultants at exhibitions.  On the exhibitions note, keep an eye on the stream next week as we will be putting up pictures from Ecommerce Expo which we are exhibiting at on Tuesday and Wednesday.

At these types of events, we get a lot of people asking to view our presentations that they didn’t manage to catch on the day, so that’s where the YouTube channel comes in.  You can now see Senior Consultant, Abid Warsi’s presentation on mobile ecommerce usability from last week’s IMRG mobile commerce workshop - The presentation is split into four parts each in a separate video.  You can also checkout the demo videos of our accessible CMS product.

Let us know what you think.

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Online video content deals - the future for magazine publishers?

By Ismail Ismail on 3 July 2009

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The digerati have been talking about the decline of print and broadcast advertising revenues and the continued growth of digital for some time so I won’t bore you by going on about that. But there was an interesting story published in Brand Republic yesterday about a joint venture agreed between magazine publishing giant IPC Media (the publisher behind high profile magazine brands like NME, Marie Claire, Wallpaper, Nuts and dozens of others) and YouTube.

Screenshot of Youtube homepageThe strategy of syndicating your content onto a platform like YouTube is about taking your compelling material to the people, wherever they are. Because, after all, content is king and a lot of users will typically use Google and ‘content marketplaces’ like YouTube to discover and consume to their hearts content.

YouTube has evolved into a free marketplace, combining the content produced by the amateur and the hobbyist alongside professional producers and even our esteemed HM Government. However, often the desired outcome for the commercially-minded content producer is the generation of traffic to their website, thus giving would-be advertisers a flow of motivated and interested unique visitors.

The reason why this joint venture is so interesting is because YouTube has effectively met IPC Media ‘half way’ on the monetisation of their content on YouTube. Clearly, the content produced by the likes of NMETV and Nuts.tv is very compelling indeed (I don’t have any experience of the latter I hasten to add).

So, what does this mean for others wishing to monetise their content directly on YouTube? Well, I’m not convinced that YouTube will necessarily be rushing to draw up contracts with any old Tom, Dick or Harry but it does set an interesting precedent for others. Perhaps user-generated content really can be commercialised if there’s real, proven appetite for others to consume it?

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1 comment on Online video content deals - the future for magazine publishers?

Is Labour losing the e-politics battle?

By Jon White on 1 May 2009

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Since President Obama blazed a new online and social media trail as a key part of his campaign for the 2008 US Presidential Election, there has been much speculation that online will be key in the next UK general election. This is supported by the fact that both Gordon Brown and David Cameron are pretty well advanced in the online arena with media rich websites and social media presence.

However, it seems that Labour might be starting to regret this surge in online politics having disabled viewer comments on its YouTube channel. The thing about the Internet and social media in particular is that it gives everyone a chance to be heard and ideas can spread a lot quicker than in offline circles. Given what’s happening in the UK right now it seems that dissatisfaction with the government is the idea of the moment. Even Downing Street’s initiative of allowing the public to submit and sign up to e-petitions on the Number 10 website looks like it may have backfired, with the most signed petition being one for Gordon Brown to resign, with over 38,000 signatures at the time of writing this post.

online-politics

This does sound ominous for Labour, but on the flipside, a recent poll had the party winning an election among Twitter’s users with 35% of the vote. One thing’s for sure, attempting to censor social media users is usually not well received. Many companies have learnt that if you’re going to develop a social media presence you have to let people who interact with you have their say. More often than not, you will find that your supporters will answer your critics on your behalf!

What’s next for Labour online, regulating petitions? Making Twitter feeds private? Who knows, but the Prime Minister certainly has some work to do to emulate President Obama. Whatever happens next though, every incident like this can be considered a victory for e-politics and social media.

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1 comment on Is Labour losing the e-politics battle?

 

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