As March rolls around I seem to be spending much of my time sifting through CVs and doing interviews - we’re currently recruiting for both a new marketing manager and head of UX and have had a huge response for both roles. The economic downturn becomes really apparent when we recruit as we end up getting so many responses from some incredibly qualified candidates. We’ve also recently taken on a couple of great new UX consultants so lots of new faces around the office.
Other than recruiting, we’re as busy as usual doing the usual range of usability, accessibility and design projects, as well as lots of training courses. We’ve also got a new advanced web writing training course starting later this month, so are just putting the finishing touches to this. This follows on from the launch of our other 2 new courses, SEO & PPC training this month.
We additionally published our annual ecommerce accessibility report, which as usual picked up plenty of press coverage and got lots of Twitter mentions. This year B&Q topped the charts with a record-high 84% - very impressive and well done to the web team over there. Every year we evaluate the website accessibility of 20 of the major UK high street retailers. Although there were some good improvements from the likes of B&Q, the overall average slipped slightly which isn’t so encouraging.
Finally we got out and about a bit this month, with our marketing manager Jon presenting at the National Housing Federation Marketing Communications conference on how to engage audiences through social media (watch the video on our YouTube channel). I also presented at an SME ecommerce event at Wembley Stadium on how to increase conversion rates. I have to say, presenting with a view of the entire stadium is certainly impressive. The view - along with the fact that I was presenting with a microphone in my hand - made me rather tempted to break out into song as any rock star wouldn’t. Fortunately for the audience I didn’t.
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