Cambridgeshire County Council

Delivering digital to everyone

Cambridgeshire County Council, a local authority responsible for a variety of council services, needed a community site suitable for a broad target audience.

We helped them design a website with great experiences for all their users, facilitating the delivery of key information.

The challenge

On behalf of a partnership including the County and District Councils, Cambridgeshire County Council wanted to redesign its community website, Cambridgeshire.net. It's a complex site with multiple target segments and huge numbers of knowledge sharing and information areas. The main objectives of the project were to:

Gain insights into user behaviour and define audience requirements
Assess the feasibility of ideas for desirable website features
Investigate whether audience-specific designs were required and which audiences should be considered
Improve the user experience of Cambridgeshire.net
Increase site awareness, usage and traffic

Impact & results

The redesigned site, fully based around user needs, was launched offering the functionality and ease-of-use required by local people. Cambridgeshire County Council saw a great impact in the uptake of information across their user groups.

Working with Webcredible has allowed us to develop a redesigned site that fully caters for the needs of the people of Cambridgeshire, offering them the information they need while delivering the best possible user experience.

Online community manager, Cambridgeshire County Council

Our approach

We carried out a comprehensive user research and user experience design project to help ensure that the site was redesigned closely in line with user needs as well as the goals of the organisation.

Analysing the research allowed us to confidently segment the target markets so we could deliver a far more robust and successful customer experience.

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