Hitachi Capital

Customer driven success

Hitachi Capital Vehicle Solutions, one of the UK's leading vehicle specialists, wanted to optimise their highly complex web application to become more competitive in their market.

We helped them achieve this by undertaking a large-scale customer-centred redesign of their application.

The challenge

Hitachi Capital Vehicle Solutions offers customers online fleet management but in a market that had become increasingly competitive, Hitachi Capital needed to develop a new, market-leading online portal. The main objectives of the project were to:

Build on current strengths in processes, people and systems
Continuously meet or exceed the needs of customers over time with improved customer experience
Develop a proposition that embraces all segments of the Hitachi Capital business
Ensure the new application delivers against key business goals and user needs

Impact & results

Hitachi Capital saw huge improvements as our design framework was put into place. Online conversion and customer satisfaction has increased and Hitachi Capital are delivering on their business targets.

Webcredible delivered a comprehensive strategy, research and design process allowing us to develop a new offering based around our business goals and user needs. We now deliver a market-leading online proposition and the best user experience possible.

CEO, Hitachi Capital Vehicle Services

Our approach

We carried out a thorough user-centred design project to ensure that the new application fully supported both business goals and user needs.

We delivered a full suite of designs for numerous user journeys, based on comprehensive user research that we carried out. Our designs were tested and evaluated to ensure the most successful solution possible.

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