Macmillan Cancer Support

Raising the digital experience

As a hugely important and influential national cancer charity, it's vital that Macmillan Cancer Support utilises digital technologies as they come into everyday usage.

Through a range of strategy, research and design interventions, we've helped them deliver their services efficiently to their customers and so much more.

The challenge

Macmillan Cancer Support faced the key challenge of needing to optimise their mobile proposition, as well as ensure users can find the information they needed quickly and easily whatever platform they choose to use. The main objectives of our work have included to:

Deliver a full understanding of their online customers, and their requirements
Create a new online approach that responds to user needs and improves the interaction, journey paths and conversions on the site so more people are getting the help and advice they need
Ensure Macmillan can make the required website changes and measure the success of this crucial investment

Impact & results

Macmillan Cancer Support saw some fantastic results from the work we've done with them, including a 50% reduction in mobile homepage drop-offs. Their website has also seen a substantial increase in traffic to important areas with an increase of more than 200% in people finding information on financial advice.

Working with Webcredible has given us a clear visibility of who our site users are and what they want. We can now ensure that we and they get maximum value out of the Macmillan website.

Head of digital, Macmillan Cancer Support

Our approach

We wanted to make sure that Macmillan would benefit from our expertise in full end-to-end customer experience so their brand promise would be successfully delivered to their online users.

We've delivered numerous projects, working collaboratively with the teams at Macmillan to bring together their organisational goals and user needs. Through in-depth insights & user research and highly innovative user experience design we've ensured that their digital offering continues to be award-winning.

Our other clients include: