First published: October 2007
2007 Ecommerce Usability for High Street Retailers
The 2007 Ecommerce Usability for High Street Retailers report is an update on last year's highly popular ecommerce usability report. The report evaluates the websites of 20 of the UK's leading high street retailers. Based on our experience of usability testing with over 1000 people on a variety of ecommerce sites, we devised 20 essential guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines.
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The website we analysed and their scores were:
- HMV - 70%
- Game - 66%
- Mothercare - 64%
- Argos - 62%
- John Lewis - 62%
- Body Shop - 62%
- Currys - 61%
- Early Learning Centre - 59%
- Waterstones - 59%
- Debenhams - 57%
- H Samuel - 57%
- Marks & Spencer - 55%
- B&Q - 54%
- Accessorize - 54%
- Hamleys - 54%
- Boots - 51%
- WH Smith - 50%
- Next - 49%
- Woolworths - 48%
- Top Shop - 47%