Card sorting
Card sorting is a great way to find out how your site users expect the information on your site to be structured and labelled. By organising your website around how your users think (and not around how your organisation thinks) your site visitors will be able to find what they're looking for quickly and efficiently. Ultimately, this will:
- Increase task completion and conversion rates
- Improve the user experience
- Encourage site visitors to return again and again
Webcredible rapidly understood our complex service constraints, applying their expertise to produce powerful yet practical usability improvement recommendations.
Anthony Bowyer-Lowe, Yamaha (see more testimonials)
The card sorting can either be carried out as a stand-alone activity or as part of a larger information architecture process.
What is card sorting?
Macmillan gets online success
Macmillan Cancer Support is seeing key site areas previously difficult to find now attracting large visitor numbers.
Read the Webcredible Macmillan case study.
Card sorting is reasonably quick and easy to carry out and helps identify:
- How users expect site content to be structured and labelled
- Missing or unnecessary content
Card sorting involves writing down the name of each piece of content from your website on to its own card and then asking participants to place cards into logical groups (there will usually be up to 80 cards). Once they've done this, participants assign a label to each group. They can also suggest new cards for groups. We can additionally conduct online card sorting, to allow large numbers of people to take part.
This exercise is repeated with 15 participants in total. Then, we'll carry out statistical analysis on the groupings and labels from the card sorts and create an appropriate site map for your website. We would of course work with you beforehand to identify the different user groups to take part in the card sort.
Deliverables from card sorting
We'll create and present to you a site map inline with user expectations. We'll also provide you with a list of pages to be cross-linked to each other. We'll make suggestions, where appropriate, for alternative/additional ways to structure the site that might not have been suggested by the card sorting activities.
What next?
Please contact us by phone on 0870 242 6095 or by e-mail at info at webcredible.co.uk. We'll discuss your card sorting needs and requirements with no pushy sales pitch and no obligation to you.
