Card sorting

Deliverables from card sorting

Card sorting is reasonably quick and easy to carry out and is a great way to find out how your customers expect the information on your website to be structured and labelled. Ultimately, card sorting:

• Allows us to create a site map inline with user expectations
• Increases task completion and conversion rates on your digital platforms
• Provides robust ideas for cross-linking between pages, sites and digital touchpoints

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

1. We start by working with you to identify your target audiences (who we'll recruit to take part in the research), as well as the card labels to be included.
2. Card sorting involves writing down the name of each piece of content on to its own card and then asking participants to place cards into logical groups. We run the card sorting either in-person or remotely, the latter to allow large numbers of people to take part.
3. Once they've done this, participants assign a label to each group. They can also suggest new cards for groups.
4. We'll carry out statistical analysis on the groupings and labels from the card sorts and create an appropriate categorisation structure or site map.

The big picture

Card sorting can either be carried out as a stand-alone activity or as part of a larger insights & user research and user experience design process. It's an important component of user research that can facilitate the successful implementation of your customer experience.

Menu

• What we do
• Case studies
• Training academy
• About us
• Blog & reports
• Contact us