Target market & competitor analysis

Deliverables from target market analysis

To build a robust customer experience strategy that delivers true value to a brand, it's important to understand the external market environment that influences your business and your customers. Target market and competitor analysis from Webcredible delivers:

• A view of best practice in the industry that can be utilised in the user experience design stage
• An understanding of the market from a customer experience point-of-view
• Benchmarking of your brand and customer experience performance against your competitors
• Optimised customer experience that delivers competitive advantage to make your brand more successful

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

1. Target market analysis usually follows a robust business requirements gathering process, where we amalgamate the wealth of industry knowledge you'll have internally.
2. We then embark on a process of desk research, with some further internal interviews and knowledge sharing. We'll perform expert benchmarking and analysis of current levels of digital user experience across your platforms.
3. Finally, we examine the market place, competitors, potential customers and the external forces changing the environment.

The big picture

By researching and analysing your target market and competitors, we can develop a successful customer experience strategy for your brand, product or interface. We can then work on user experience design and testing & evaluation processes to implement perfectly optimised solutions.

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