Copywriting
Write with purpose & personality
Copywriting is the editorial content and style for your digital platforms and delivers your information and brand personality.
Customer experience doesn't stop with the design and layout - the words are absolutely crucial in ensuring your customers get the most out of their interactions with your brand.
Deliverables from copywriting
The right copy can make a huge difference to the success of each of your digital touchpoints and the overall customer experience of your brand. Based on the desired site strategy and messaging, we will:
- Craft new copy for all key pages that's optimised for both search engines and for people reading on digital platforms
- Deliver copy that's on brand and focused on delivering your business goals
- Ensure your proposition is communicated in the most appropriate way for each of your different audience groups (as identified in the user research)
Success stories
Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:
- 36% increase in made-to-order online revenues for Laura Ashley
- 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
- 44% conversion improvement and a 168% uplift in leads for Propertywide
- 80% increase in hotel 'look-to-book' conversions for Thomson
Our methodology
Online copywriting is distinctly different from print editorial, so we work hard to ensure that best practice web writing pricipals are upheld to deliver the best customer experience. We train 100s of people each year in basic and advanced web writing techniques and ensure all of this knowledge is ploughed into our deliverables. Our process usually includes:
- We start by getting to know your business to make sure that we understand what your priorities are, and start to structure a strategy & plan for your online copy.
- Next we conduct in-depth user research and insights to really get to know your customers so that the information given is precisely what your customers want to read.
- Finally we work on turning the required information into copy with an appropriate tone and style. Working collaboratively with you, we ensure that the copy fits with your target market and brand vision.
The big picture
Getting web writing right means your copy is optimised for digital platforms and the customer experience. The best results are achieved when copywriting is based around a robust customer experience strategy.
Contact us
Get in touch with us on 020 7423 6320 or e-mail hello at webcredible.co.uk to discuss your copywriting needs and requirements.
Hotels.com
Macmillan
Hitachi Capital
