Creative workshops

Deliverables from creative workshops

Getting the creative direction right is key to ensuring a successful customer experience for your brand. Workshops are a fantastic way to gain internal buy-in for this and ensure the best possible end product. Our creative workshops deliver:

• A view of all of the creative ideas and research, brought together collaboratively to form creative and artistic direction
• A precise and actionable aesthetic vision, ensuring the visual design delivers what your business and customers need
• Buy-in from your team and stakeholders in an area where everyone in your organisation will likely have an opinion
• The creative foundations for the best possible customer experience for your digital platforms

We're highly experienced at conducting creative workshops, in particular with senior stakeholders, as well as analysing the results. Over the years we've run workshops with, and interviewed, 1000s of stakeholders.

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

1. The workshops are run in a large room with flip-charts, coloured pens and lots of blue-tac, and are highly participatory and fun. We usually give homework in advance as well so your team is well prepared with examples of visual elements you think are right for your brand and digital platforms.
2. We take input from customer, competitor and internal research to build a set of initial creative concepts and use these to facilitate a full creative workshop with your team. This ensures the design and art direction is clear and everyone is bought into the concept from the start.
3. Finally, we'll deliver an overall creative mood board with the agreed artistic direction from the workshop. We'll work from this to deliver the initial visual design concepts.

The big picture

Creative workshops are a great way of gaining buy-in for what's usually the most contended part of any design process. Delivering a creative workshop as part of the user experience design phase ensures that ideas and concepts are based on internal, competitor and customer needs (the latter due to any insights & user research we would have carried out). This ensures the end product delivers a great customer experience and business success.

Menu

• What we do
• Case studies
• Training academy
• About us
• Blog & reports
• Contact us