Focus group research
Focus groups are an ideal way for you to:
- Find out what information site visitors want (and don't want) on your website
- Discover things your website should be doing
- Gather feedback on existing ideas for your website
- Get into the minds of your site visitors
Webcredible's user research for AIRMILES more than paid for itself. Within just a few weeks we saw an increase of over 10% in travel booking volumes and an increase of 33% in customer logins to online shopping on our website.
Stephen Scott, AIRMILES (see more testimonials)
Deliverables from focus group research
The final deliverables are usually:
- Written report outlining the findings from the focus group research
- Presentation summarising all results and findings
- Live viewing of focus groups
- Invaluable insights into the way your users think
What is focus groups research?
AIRMILES' conversion rates soar
AIRMILES has seen an increase of over 10% in travel booking volumes and 33% in customer logins to online shopping.
Read the Webcredible AIRMILES case study.
A focus group involves a group of 6-8 participants discussing a range of topics, led by a highly experienced Webcredible moderator. The invited participants are always representative of your typical site visitors. The output from focus groups feeds directly into future website design and strategy decisions.
Focus groups research can be invaluable because:
- People are able to build on each other's responses and come up with more ideas than they would in a 1-on-1 session
- Participants can act as checks-and-balances on each other (e.g. identifying factual errors or extreme views)
The focus groups usually take place in our purpose-built meeting room, complete with microphones and cameras. There's a viewing room next door with a large one-way mirror between the two rooms so you can watch the focus groups live, in real time.
What you'll gain from focus group research
The information gleaned from the focus groups will of course depend on your goals. You may, for example, wish to find out:
- How people perceive your organisation
- What kind of functionality or content your website should offer
- How people react to a particular interface or design
Whatever your goal(s) for the focus group research, Webcredible's experienced moderators will ensure the conversation remains focused on finding out the information most relevant to you.
What next?
Please contact us by phone on 0870 242 6095 or by e-mail at info at webcredible.co.uk. We'll discuss your focus group requirements with no pushy sales pitch and no obligation to you.
Other user research services
Read our article, Focus groups - how to run them and learn more about how to run focus groups right now!
