Visual design

Deliverables from visual design

We're always creating new beautiful and engaging visual design for our clients' websites, applications and mobile apps, and we'll make sure you end up with world-class digital platforms that offer:

• Robust and visually engaging designs that deliver your business goals, brand values, and customer needs
• Outstanding usability and a highly engaging user experience

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

1. First, we spend some time acquainting ourselves with your brand guidelines to ensure everything we develop is on-brand and presents a consistent visual identity across all customer touchpoints (including advertising campaigns).
2. We work extremely closely with you throughout to ensure that our creative execution is fully in line with your brand positioning and builds out from brand guidelines and offline advertising.
3. We create visual designs for the key interaction pages or views based on our user interface design deliverables. After we've developed our initial wireframe sketches, we start creating visual designs for the key page templates.
4. We then begin the design process by mocking up the creative for one or two initial concepts in order to get your feedback on our ideas. Our designers will produce a number of routes in isolation and then come together to discuss and combine their creativity and ideas.
5. Once initial concepts are signed off, we create the remaining pages with continued feedback from you throughout. We can work in both linear and agile design processes, so adapt to whatever suits you best. This ensures that the design process runs on-time and according to the project plan.

The big picture

Successful customer experiences need all elements to deliver a coherent and optimised interface for your customers. Visual design is key to bringing it all together in line with your customer experience strategy and really making the most of brilliant user experience design. Visual design is one of the final stages of our customer experience approach.

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